This is a copy of an email I wrote to Greg Aiello regarding the new NFL.com website:
Hi Greg,
I hope you had a nice vacation. Here's my feedback on the website. I like the design, but what concerns me are small things. For example, if I click on a player, just that person's name -- John Abbate -- comes up in the title page. That's it. There's no repeat of his name in the title of the page -- nothing for a search engine to chew on.
Thus, if I type his name in Google, it doesn't show the NFL page. The number one page is for the Wake Forest Site.
http://www.google.com/search?client=safari&rls=en&q=jon+abbate&ie=UTF-8&oe=UTF-8
My point is that the site's fine, the presentation of video's better, but it does not reflect an understanding of the need to use natural search to generate traffic to the site.
On top of that, there's no social network functionality and no connection to blogs. It's almost -- but not quite -- state of the
art.
Hope you're well.
Best,
Zennie
The new design of NFL.com is search engine optimized to try and rank highly for player names but a major problem with the redesign is that they broke all the old links to player profiles in the process, creating a lot of dead links in a lot of football bloggers posts as well as in the search results. I've written about the issue here: NFL.com Redesign & Search Engine Marketing Blunder.
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