Showing posts with label Ford. Show all posts
Showing posts with label Ford. Show all posts

Tuesday, June 03, 2008

U.S. Auto Industry Crumbling Under The Weight Of High Gas Prices

This is a developing but depressing story of an American industry that's made a heavy bet on large vehicles and lost as gas approaches $5 per gallon. Stay tuned.

Saturday, June 09, 2007

"Lauren's Sexy Bikinis!" Video - What's Ford Models Up To?



The top ranked video today is from -- drumroll -- Ford Models. It's called "Lauren's Sexy Bikinis!" and drew over 300,000 views. It's part of a new online initiative launched by the modeling agency and has videos on not just YouTube but 14 other video distribution services.

I applaud the 60-year-old fashion firm's forray into online marketing and see it as a revolutionary step -- and a logical one. Ford's in the image business; what better way to present their image and brand than digital media? Racy videos? Yes. But that's the nature of the apparel business -- presenting bodies that capture your attention wearing something you want to buy.

Ford "gets it."