Carrie Underwood gets Entertainer of the Year - Twitter update

Carrie!

Carrie Underwood not only scored the Academy of Country Music's Entertainer of the Year Award for the second year in a row, she scored Twitter points for her singing and her dress.

Carrie Underwood beat Taylor Swift and six other country music entertainers for the vote cast by fans using online and mobile platforms. Twitter celebrated the news, and while "Carrie Underwood" and "Taylor Swift" did not beat the more questionable hashtags of #TeamWhiteGirl and #TeamBlackGirl the tweets were certainly more fun, all over the place, and less disturbing to read.

Carries1fanOx Carrie Underwood...I love & I am so beyond proud of you! Congratulations on making history tonight! your my hero<3 goodnight #TeamCarrie <3 less than a minute ago from Echofon 

 natsraj23 wow carrie underwood looks gorgeous at the #45thannualacademycountryawards wedding_gown_id Carrie Underwood, Julianne Hough, Reba McEntire Fashion winners at the ACM ... http://bit.ly/a6XibD less than a minute ago from API 

 kaykeebakes Carrie Underwood won entertainer of the year yay!!! I'm so exited!!! :) less than a minute ago from Twitter for BlackBerry® 

SamanthaErin22 Woo carrie underwood Acm artist of the year! Not george straight:( But as long As it wasn't taylor swift Haha! 1 minute ago from txt

myniftynappy what? Carrie Underwood just won entertainer of the year! I like her, but come on! 1 minute ago from HootSuite 

Overall, the fact that Carrie Underwood's Entertainer of the Year win failed to hit the Twitter top trends and stay there for a while is a sign that the country music demographic isn't meshing with the young adult / teen set that generally uses Twitter. One way around this is to have Twitter as a major part of the voting campaign. The Academy of Country Music's Twitter account has just over 5,700 followers. Many of the top award nominees have thousands and in some cases millions of Twitter followers. Some kind of deal should have been struck to get the help of people like Taylor Swift, and the Twitter hastag should have been mentioned again and again on the television broadcast.

That didn't happen and because of that, the Academy of Country Music missed a golden chance to really make sure the awards show was a part of the Zeitgeist beyond Google Trends and with a wider demographic range.

Well, there is next year.