Sandra Bullock's adoption of 3-and-a-half-month old Louis Bullock, and People Magazine's exclusive story about it have topped Internet searches as of this hour. In fact, at this point the terms "Sandra Bullock adoption" and "People Magazine" are ranked one and two on Google Trends.
It proves that if traditional media captures an exclusive story and properly writes and installs it and distributes it online it can gain that kind of search placement.
The bet here is that People Magazine didn't deliberately know that was going to happen. But the reason it did happen, in part was that People Magazine's authors used the words "People Magazine" right in the body of the text about the Sandra Bullock adoption.
The result was to cause the name "People Magazine" to be boosted with links to the article and repeat mentions of People Magazine.
People Magazine has had exclusives on a number of hot stories, but never one where its name was ranked so high in a search.
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