 Image by zennie62 via Flickr |
| Stallone at Comic Con |
The movie, which this blogger's chomping at the bit to see, starts today, Friday, and features Sylvester Stallone, Bruce Willis, California Governor Arnold Schwarzenegger, Jason Statham, Jet Li, Dolph Lungren, Steve Austin, Randy Couture, and Terry Crews. All established actors and not what geek culture's into, right? Well, no.
The marketers of The Expendables threw out convention and went right after the very market a 20th Century thinker would have scoffed at: young adults and teens. From a giant YouTube presence to a successful Comic Con debut this blogger attended...
...The Expendables targeted the online and offline Mecca's of pop culture and emerged having successfully captured the attention and admiration of many.
What The Expendables producers and Lionsgate have done is genius marketing and digital marketing work that should be studied by anyone in the business of marketing film. It can't work for every movie, but intelligent variations on the approach will be effective, for sure.
Now, let's see how the movie performs against Scott Pilgrim vs. The World.
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