Friday, August 13, 2010

Scott Pilgrim vs the World vs The Expendables on Twitter

Sylvester Stallone
Stallone's ready for pop culture battle
Friday the 13th produced not an unlucky day for Lionsgate. It's new film, The Expendables with Sylvester Stallone, finds itself in the totally improbable position of battling Scott Pilgrim vs The World for Twitter supremacy.

And you know what? While Scott Pilgrim's been ahead of The Expendables for the last two days, The Expendables is gaining on it in Top Twitter Trends as of 11:10 PM PST , Friday. The Expendables is five spots down from the number-one-ranked Scott Pilgrim. But that means Scott Pilgrim can only go one way: down. Let's take a sample of the tweets from both films:

Scott Pilgrim vs the World on Twitter:

God_Damn_Batman
Scott Pilgrim vs The World is 113 minutes long. Scott Pilgrim vs The Batman? 1.84 seconds. That includes the credits.
about 12 hours ago via web
Top Tweet 100+ Retweets

AnnaKendrick47
Alright kids, Scott Pilgrim is in theaters TODAY. If this movie doesn't blow your mind, you are dead inside.
about 15 hours ago via mobile web
Top Tweet 100+ Retweets

radiomaru
THIS IS AMAZING! Scott Pilgrim movie trailer recreated with panels from the original comics! http://youtu.be/KIR2XYGDxCo
12:59 PM Aug 10th via TweetDeck
Top Tweet 100+ Retweets

ericpowerup
just got back from scott pilgrim.. thought it was great. Makes me wanna play No More Heroes again!
half a minute ago via web

volneydouglas
Scott Pilgrim was a really great movie. Why is it so hard to make a story new and unique? Take more creative risk like THIS Hollywood!
half a minute ago via Twitter for iPhone

The Expendables On Twitter

lionsgatemovies
THE #EXPENDABLES is now playing in theaters! Get showtimes and buy tickets now! http://bit.ly/cigwr8
about 13 hours ago via web
Promoted by Lionsgate Movies 26 Retweets

Mickey__Rourke
The Expendables opens this weekend. It kinda went way over budget. Likely because I kept stealing all their helicopters, but who's to say.
about 16 hours ago via Twitter for iPhone
Top Tweet 100+ Retweets

michaelianblack
"The Expendables" is going to be the best movie I ever watch eight months from now on an airplane going someplace like Ohio.
about 17 hours ago via web
Top Tweet 100+ Retweets

ToryStarBabyyy
Do 1st Page!!!! http://www.projectpayday.com/go/2712583, Scott Pilgrim, Expendables, #fridaythe13th, #ismilewhen, DONA DELMA, SS3, Inception
half a minute ago via web

DJ_ASAD_MM
#expendables was one of the best action movies eva!!!!!!!!!
half a minute ago via HTC Peep

WSFStone
The Expendables with my boys: the first thing worth tweeting in a long time. Thanks sylvester
half a minute ago via txt

The main difference between Scott Pilgrim vs the World and The Expendables may not be obvious to you, so I'll help out. The Expendables tweet parade seems to have been started and helped along by Lionsgate, whereas Scott Pilgrim vs the World's tweet parade was established by geeks.

That means Scott Pilgrim vs the World will have greater staying power, or legs, whereas The Expendables will fall from Twitter and at the box office after two weeks of glory.

Black characters or no, and that's a sticking point in this corner, Scott Pilgrim vs the World has the makings of a pop-culture classic, just looking at the reactions all over the Internet. Still, the bet here is The Expendables niche as a bang-bang shoot-em up will sustain it through 2010.

Next week's box office stats will be interesting. Stay tuned.

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