Soluto CEO Tomir Dvir Talks Startup, Has Fun At The Crunchies

Soluto's a company you've probably not known of until now. It started as an idea by Tomir Dvir. who's now its CEO, and his business partner and with a boffo presentation at TechCrunch Disrupt 2010 New York City, rapidly gained fans and funders. Now, with over 1 million users in less than a year, the Israel-based company is on its way toward Tech startdom.

(What's interesting is I met Tomir and his people over lunch at Tech Crunch Disrupt, and before their Startup Battlefield presentation.  It's interesting, and yet a standard habit if you're involved in the Tech Community in the Bay Area in some way, to meet a group of people - or be involved with that group - who are unknown but have a good product idea and company around it, then watch them "hit the match stick," where that company gains in popularity, then funding, then growth.  Such is the path Soluto's on.)

You use Soluto to get ideas on how to solve problems with your PC. Tomir says the idea was to access the brains of "the Geeks" as he says, to help solve anyone's problem via crowdsourcing.

Crowdsourcing is giving or "outsourcing" a task usually done by one person to a group of people. The Internet provides a great foundation for crowdsourcing efforts, and Soluto's platform accesses its user base to help a person deal with their computer problem. PC World reports that Soluto actually shortens PC boot times.

I caught up with Tomir at The 2011 Crunchies, the annual Tech awards show, where, as much as Tomir's a business person, he's also a lot of fun to hang out with and talk to. A runner up at The Crunchies, Tomir said "It's like the Oscars, but more fun."

And part of the fun was the party at The Exploratorium, which provided a great backdrop to talk about his company.

On the subject of Soluto's growth, he said "It's been amazing. We passed a million downloads already. TechCrunch Disrupt was the kick start for that." And now with investor backing, Soluto has a small staff that handles its day to day operations and issues.

Soluto Coming To Mac, Android

Right now, Soluto's only for the PC and not the Mac because the PC "represents 90 percent" of the computer market, he says. But, eventually Soluto will expand to include the Apple MacBook, and he specifically mentioned the Android mobile platform, as well.  

Yes, the iPhone OS too.

Stay tuned.