The Go Red For Women campaign was created by the American Heart Association in 2004. Today, February 4, 2011 is the annual "wear red" day.
The campaign's mission is to help fight heart disease in women. National Wear Red Day is nationally sponsored by Macy's and Merck.
The donations toward Go Red For Women go toward funding the efforts for breakthrough research and more education of the disease. The site includes testimonials from celebrities such as Jennie Garth and Betty White.
The "going red" campaign is similar to "going green," and since its launch in 2004 has made a huge impact in locations such as Niagara Falls, Empire State Building, Seattle and more. This movement is for companies and individuals alike.
Many will wear red today in hopes to draw attention to heart health for women.
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