Ok. I now know who Gary Vaynerchuk is, but it took an email directed at me to get my attention regarding a blogger -- like me -- from what turns out to be a directed press release to me to not only know that Gary Vaynerchuk was kidnapped by Melissa Pierce of "Life In Perpetual Beta" (LIPB) but to realize that, first, I didn't care, but then I did.
For a different reason.
It is a study in what web communications professionals can and will do to gain your eyeballs. This one -- their effort -- cost at least $100 to do because they used WebWire.com and no, this is not an ad for that.
But in the blogsphere, almost everthing is an "ad" even if it's just the expression of an idea. Like this one: does Melissa or Gary know anyone of color? Would love to see some people of color in their videos! But since I've never seen Gary's stuff, what do I know?
But I've seen Melissa's...
Something else I discovered is I like the way Melissa's site is designed and laid out. But I also realize I need to go back to "three minute vlogging." Not that I ever stopped, just haven't done it much. I like using video to help others tell their stories. And I like to use video to help make a difference, like getting Senator Barack Obama elected President; I'm not sure LIPB does that or even will be at the DNC Convention.
But it's interesting!
