Twitter should partner with YouTube

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This just in, according to TechCrunch, Twitter now has almost as many monthly unique visitors as Craigslist.

Well, TechCrunch didn't include Craigslist's visitor statistics in its blog report, I did, but the point is at 44 million unique visitors, Twitter is just shy of Craigslist's 50 million as of May 2009. If there was any question how large Twitter has become, or how important, that stat should answer it.

But with all of this traffic, where's the revenue model? Is it just burning venture capital cash or is there a plan? (Spark Capital's Todd Dagres says there's a money-making plan and his firm has pumped $35 million into Twitter with the confidence the approach will work.) As of this writing, Twitter is free of charge and is devoid of ads. While different approaches have been discussed, here's one I've not seen before.

Partner with YouTube.

In the model I envision, Twitter would allow its users to embed videos by YouTube Partners directly on their profiles. In turn, YouTube would pay Twitter a percentage revenue fee from the traffic generated by Twitter-based YouTube videos. It's a way of allowing Twitter users to "jazz up" their profiles with videos, much as they do with photos, which in some cases are corporate logos anyway.

My point is, Twitter's already becoming commercialized because businesses are establishing pages on it. Having a provision to add video isn't really pushing Twitter in a direction it should not go. I think this provision would be a massive hit, especially in cases where the YouTuber has breaking news on video that then goes viral on Twitter. Moreover popular YouTubers are also in demand on Twitter, like iJustine, one of LA's Top Twitterers, so Twitter become a way to expand the YouTube Partner reach.



I don't know what the overall revenue impact would be on the Twitter, but its certainly a win-win: Twitter doesn't have to worry about additional traffic weight to its servers, and YouTube makes more money from the additional traffic from Twitter that it then shares with Twitter.

So, if you notice Twitter pages having YouTube videos embeded, you know where the idea came from.

Zennie62 joins Ushow.com!

I discovered (for myself) this great new video-sharing website that's really well hooked into YouTube such that I can quickly upload my YouTube-based videos to it. It's called UShow.com. Ushow.com's also matted very well with Twitter such that one can rapidly share their videos with the Twitterverse! Check out UShow.com!

The Top 10 On Twitter In Oakland, LA, SF, and San Jose

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YouTube , Metacafe, DailyMotion, Blip.tv, Sclipo and Viddler

(NOTE: This is an update including data from San Jose, CA, by request.)

Who's on the "Top 10" list of Twitter users in Oakland, Los Angeles, San Francisco, and San Jose? There's no question but that Twitter, the microblogging service, has become a "must be on" new media system with an engaged and loyal core group of users, all microblogging about events, activities, news and opinion. The San Francisco-based firm has grown from small beginnings just three years ago to 19 million visitors (or 17 million if one goes by the digital research service ComScore.com) in April in what was a dramatic 83 percent jump over March, and in that month alone Twitter went from 9.8 million visitors to 17 million visitors, perhaps the fastest expansion of a new media service in the short history of the industry. It's clear that Twitter, as Eric Schonfeld with the tech industry website TechCrunch.com said, is working to become "the pulse of the planet."

As Twitter has grown so have the number of ways of measuring a twitter account holders effectiveness, or "Twitterers" as I call us. Perhaps the best Twitterer evaluation system is "Twitter Grader" made by self-described "serial entrepreneur" Dharmesh Shah. I am rather addicted to his application because it not only lets one know how effective they are on Twitter, but how they rank in their city, which is the most fun part of it all. In his blog at the site, Mr. Shah or "dshah" as he goes by explains how the final Twitter Grade is calculated:

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.


2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.


2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.


3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.


4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).


5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

As you can guess, one's Twitter grade can be all over the place. As of this writing, mine is 99.8, which means out of out of 2,747,790 Twitters, there are just 4,953 who are better than me at this point in time. But a month ago my grade was 99.9 and last week it was 99.7. But since I'm hyper competitive, adding followers at a regular daily clip, I want to know where I stand in Oakland, California, where I live. With that, here are the top 10 users on Twitter who live in Oakland, followed by Los Angeles, then San Francisco, and listed by name, grade, and number of followers:

Oakland

1. mistahfab - 100 - 22,270
2. acedtect - 99.99 - 16,070
3. mollywood - 99.98 - 20,394
4. mrdaveyd - 99.9 - 3,094
5. bulldogreporter - 99.8 - 1,736
6. pandora_radio - 99.9 - 26,434
7. zennie62 - 99.8 - 5,988
8. ktvu - 99.8 - 2,445
9. mc_lars - 99.8 - 3,912
10. stocktwits - 99.8 - 85,623

Los Angeles

1. christinelu - 100 - 10,760
2. ijustine - 100 - 601,005
3. wilw - 100 - 958,546
4. laist - 100 - 7,398
5. mattsingley - 100 - 18,166
6. drew - 100 6,003
7. Mayhemstudios - 100 - 30,569
8. eonline - 100 - 1,040,375
9. lotay - 100 - 56,319
10. mitchelmusso - 100 - 211,947

San Francisco

1. missrogue - 100 - 28,127
2. briansolis - 100 - 27,621
3. ev - 100 - 1,095,917
4. parislemon - 100 - 10,084
5. Techmeme - 100 - 14,604
6. wired - 100 - 71,402
7. kynamdoan - 100 - 23,681
8. loic - 100 - 28,743
9. widgetbox - 100 - 14,093
10. gigaom - 99.99 - 5,674

San Jose

1. Jowyang - 100 - 48,277
2. techCrunch - 100 - 942,676
3. techchat - 100 - 21,494
4. mediaphyter - 100 - 12,019
5. djc8080 - 100 - 75,009
6. RoundTableSJ - 99.99 - 12,109
7. KingArthurSV - 99.99 - 8,946
8. shelisrael - 99.98 - 16,046
9. charlief - 99.97 - 15,026
10. alltop - 99.97 - 7,675


Oh, and just for grins, the top 10 Twitter cities are:

1 London H9 United Kingdom 63.53
2 Los Angeles CA United States 70.80
3 Chicago IL United States 67.08
4 New York NY United States 71.52
5 San Francisco CA United States 74.00
6 Toronto 08 Canada 67.12
7 Atlanta GA United States 70.60
8 Seattle WA United States 67.91
9 Boston MA United States 69.14
10 Austin TX United States 69.98

Nope, Oakland's not on the list, nor is San Jose. But on the matter of San Jose, you may have noticed that the vast majority of Twitterers are people like "alltop" (who is Guy Kawasaki), but then we have RoundTableSJ with over 12,000 followers, proving that companies, like restaurant chains, can successfully use Twitter and establish a base of followers.


Top Cities have celebrity Twitterers

You may wonder why Los Angeles and San Francisco have so many Twitterers with 100 grades. The answer's a simple one: the vast majority of them are celebrities and micro celebrities who have vastly more followers than people they follow. In San Francisco, the number-one-ranked "missrogue" is Tara Hunt's the queen of online community consultants, and just wrote a book called "The Whuffie Factor" about how to improve one's use of social networks. "EV" in San Francisco is Twitter CEO Evan Williams, who has over a million followers. In Los Angeles, "iJustine" (Justine Ezarik) has over 600,000 followers and that number's sure to grow because today she's a "trending topic" on Twitter due to her new live show on USTream.Tv and as I watch this, she's actively trying to push "Harry Potter" out of the way for the number one topic spot today.

IJustine

Twitter Influencers

What all of this says is if you want your message to get out a large audience you have to work with these Twitterers or become one of them. When one gets over 2,000 followers, and updates over 10 times a day, they can cause others to share their news and information in a process called "retweeting". Or think of how Ellen DeGeneres used her 1.9 million followers to gain signatures for an online petition to stop the proposal to reduce the time animals are held in shelters before being euthanized. Some question the value of Twitter, but those who do, universally also just aren't good at it.

Oakland needs to grow more celebrity Twitterers, and of the top 10 in Oakland only DaveyD and myself are consistent bloggers. Considering the number of bloggers in Oakland, that's a shame. Maybe I should move to San Francisco or Atlanta. And on that, one can make a strong argument that the top Twitter cities are also the best ones for the consumption of online content.

iJustine In San Francisco To Be On USTREAM.tv Live!

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Thursday, I happened to notice that famous vlogger IJustine was on because around 3 PM, she was one of the "trending topics" on Twitter; she was on USTREAM.tv, doing a live stream from their San Francisco office. When I clicked in, she was talking about new iPhone apps, and how they work, or more to the point, trying to figure out how a particular app worked.

While some laugh at iJustine, I take her work very, very seriously and so should many in media.   San Francisco Chronicle Executive Editor Phil Bronstein wrote a blog post a few weeks ago that took a shot at the emerging culture of media celebrity, all the while missing the fact that it's via achieving online stardome that traffic and revenue are generated.  It's the central new media model and iJustine - one of LA's top Twitterers as I blogged about today - is the perfect person to watch and learn from.



iJustine calls herself a "new media chick" and Apple fan girl who's Twitter profile announces that she is the Internet.   Her real name is Justine Ezarik and since her first foray into "lifecasting"  - which is a form of vlogging,  kind of a live diary - with USTREAM, has become an Internet star largely because she embraces the medium and has an honest, tech savvy-yet-curious acting approach (Ezarik sees iJustine as a character who's most popular group are teenage girls, according to Gawker's famous blogger Emily Gould.)  Having started with USTREAM, in 2007 she jumped over to the then-new competitor Justin.tv to become the new model of their lifecasting show process replacing the founder Justin Kan.  In 2008, she rejoined USTREAM.

Ezarik's follower and subscriber numbers are just plain amazing: over 600,000 Twitter followers, 121,000 YouTube subscribers (like me, she's a YouTube partner, which means she earns money from her video views), and her YouTube videos commonly draw between 50,000 and 100,000 views in one week.  She became famous after turning the camera on herself to show and complain about a 300-page iPhone bill from AT&T, which casued the company to alter its billing format.

Later, AT&T hired Ezarik in a new media initiative that failed to "go viral" as they expected.  It's wasn't her fault, but borne of the fact that the phone giant didn't allow her to make the videos and keep them within her site and subscription system, in fact the best performing videos were those placed on her blog and YouTube channel.

The key to her success is that she's fearless: willing to turn the camera on herself without care for what others think.  The result is she gains from the primal fact that we're all voyeurs wanting to look into the lives and habits of other people.  Ezarik gives the public want it wants.

What the public wanted today was iJustine on a live stream and that's what they got. Because of her use of her base of Twitter followers, she was able to drive her name to near the top of the "top trend" subjects, but failing to replace "Harry Potter" in the number one spot.

The lesson for media types is this: get a small camcorder and practice talking into it, downloading the video, editing it, and then posting it on YouTube, or Blip.tv.   Then do it again and again and consistently, developing a following over time, join various social networks, and establish a blog to promote what you do.  And most important is not to care what people are going to think; that's the one dynamic that stops many in this area of endevor. 

But not Justine Ezarik. 

The Top 10 On Twitter In Oakland, LA, and San Francisco

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YouTube , Metacafe, DailyMotion, Blip.tv, Sclipo and Viddler

Who's on the "Top 10" list of Twitter users in Oakland, Los Angeles, and San Francisco? There's no question but that Twitter, the microblogging service, has become a "must be on" new media system with an engaged and loyal core group of users, all microblogging about events, activities, news and opinion. The San Francisco-based firm has grown from small beginnings just three years ago to 19 million visitors (or 17 million if one goes by the digital research service ComScore.com) in April in what was a dramatic 83 percent jump over March, and in that month alone Twitter went from 9.8 million visitors to 17 million visitors, perhaps the fastest expansion of a new media service in the short history of the industry. It's clear that Twitter, as Eric Schonfeld with the tech industry website TechCrunch.com said, is working to become "the pulse of the planet."

As Twitter has grown so have the number of ways of measuring a twitter account holders effectiveness, or "Twitterers" as I call us. Perhaps the best Twitterer evaluation system is "Twitter Grader" made by self-described "serial entrepreneur" Dharmesh Shah. I am rather addicted to his application because it not only lets one know how effective they are on Twitter, but how they rank in their city, which is the most fun part of it all. In his blog at the site, Mr. Shah or "dshah" as he goes by explains how the final Twitter Grade is calculated:

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.


2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.


2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.


3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.


4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).


5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

As you can guess, one's Twitter grade can be all over the place. As of this writing, mine is 99.8, which means out of out of 2,747,790 Twitters, there are just 4,953 who are better than me at this point in time. But a month ago my grade was 99.9 and last week it was 99.7. But since I'm hyper competitive, adding followers at a regular daily clip, I want to know where I stand in Oakland, California, where I live. With that, here are the top 10 users on Twitter who live in Oakland, followed by Los Angeles, then San Francisco, and listed by name, grade, and number of followers:

Oakland

1. mistahfab - 100 - 22,270
2. acedtect - 99.99 - 16,070
3. mollywood - 99.98 - 20,394
4. mrdaveyd - 99.9 - 3,094
5. bulldogreporter - 99.8 - 1,736
6. pandora_radio - 99.9 - 26,434
7. zennie62 - 99.8 - 5,988
8. ktvu - 99.8 - 2,445
9. mc_lars - 99.8 - 3,912
10. stocktwits - 99.8 - 85,623

Los Angeles

1. christinelu - 100 - 10,760
2. ijustine - 100 - 601,005
3. wilw - 100 - 958,546
4. laist - 100 - 7,398
5. mattsingley - 100 - 18,166
6. drew - 100 6,003
7. Mayhemstudios - 100 - 30,569
8. eonline - 100 - 1,040,375
9. lotay - 100 - 56,319
10. mitchelmusso - 100 - 211,947

San Francisco

1. missrogue - 100 - 28,127
2. briansolis - 100 - 27,621
3. ev - 100 - 1,095,917
4. parislemon - 100 - 10,084
5. Techmeme - 100 - 14,604
6. wired - 100 - 71,402
7. kynamdoan - 100 - 23,681
8. loic - 100 - 28,743
9. widgetbox - 100 - 14,093
10. gigaom - 99.99 - 5,674

Oh, and just for grins, the top 10 Twitter cities are:

1 London H9 United Kingdom 63.53
2 Los Angeles CA United States 70.80
3 Chicago IL United States 67.08
4 New York NY United States 71.52
5 San Francisco CA United States 74.00
6 Toronto 08 Canada 67.12
7 Atlanta GA United States 70.60
8 Seattle WA United States 67.91
9 Boston MA United States 69.14
10 Austin TX United States 69.98

Nope, Oakland's not on the list.


Top Cities have celebrity Twitterers

You may wonder why Los Angeles and San Francisco have so many Twitterers with 100 grades. The answer's a simple one: the vast majority of them are celebrities and micro celebrities who have vastly more followers than people they follow. In San Francisco, the number-one-ranked "missrogue" is Tara Hunt's the queen of online community consultants, and just wrote a book called "The Whuffie Factor" about how to improve one's use of social networks. "EV" in San Francisco is Twitter CEO Evan Williams, who has over a million followers. In Los Angeles, "iJustine" (Justine Ezarik) has over 600,000 followers and that number's sure to grow because today she's a "trending topic" on Twitter due to her new live show on USTream.Tv and as I watch this, she's actively trying to push "Harry Potter" out of the way for the number one topic spot today.

IJustine

Twitter Influncers

What all of this says is if you want your message to get out a large audience you have to work with these Twitterers or become one of them. When one gets over 2,000 followers, and updates over 10 times a day, they can cause others to share their news and information in a process called "retweeting". Or think of how Ellen DeGeneres used her 1.9 million followers to gain signatures for an online petition to stop the proposal to reduce the time animals are held in shelters before being euthanized. Some question the value of Twitter, but those who do, universally also just aren't good at it.

Oakland needs to grow more celebrity Twitterers, and of the top 10 in Oakland only DaveyD and myself are consistent bloggers. Considering the number of bloggers in Oakland, that's a shame. Maybe I should move to San Francisco or Atlanta. And on that, one can make a strong argument that the top Twitter cities are also the best ones for the consumption of online content.

Billy Mays Dies: Reported On Twitter By His Son (video)

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YouTube, Metacafe, Blip.tv, Sclipo and Viddler

I got the word that amazing informercial pitchman Billy Mays (who was recently most famous for his ESPN commercials) died in a very different, but increasingly common way: Twitter.

I had just talked with my Mom, checked emails, and looked at my Twitter feed, when one follower wrote asking if she could post informercials from Mays since we were posting Michael Jackson information; not knowing Mays passed, I wrote "no", then happened to look at the "trending hastags" which tells one what subjects are the most popular posts on Twitter, and I saw "RIP Billy Mays".

I was shocked.

Then I saw his son, Billy Mays III's tweets, which read this way:

I'm thankful I got to talk to my dad last night. I miss him immensely already. But I feel him with me.about 1 hour ago from UberTwitter

With the family. Um... Not quite sure what to say right now. All the support from you guys does help.about 3 hours ago from UberTwitter

On my way to the house. He's gone. I'm gonna be strong for him. Thank you for all the thoughts and prayers everyone.about 4 hours ago from UberTwitter

@danielle97X it seems to be all too real at this point. Thank you.about 4 hours ago from txt

My dad didn't wake up this morning.. I'm sure you'll all hear about it. It hasn't yet hit me but it's about to.about 4 hours ago from UberTwitter

@bigjermmusic Good, keep pushin on songs dude.about 15 hours ago from txt

Finally signed up to Guru.com for professional purposes.about 16 hours ago from web

So I went to check the elder Mays Twitter feed since I follow him, and saw the following, which I will post here as it may give some clues to what happened to him. The Associated Press reports no official cause of death as of this writing, but that he told his wife he hit his head on the plane landing in Tampa. Whatever took place, he didn't wake up today. Here are his last tweets:

Just had a close call landing in Tampa. The tires blew out upon landing. Stuck in the plane on the runway. You can always count on US Air.12:01 PM Jun 27th from txt

Getting ready to fly back to Tampa from Philly. Monday is the big day (HIP REPLACEMENT NO.3) Keep you posted.7:40 AM Jun 27th from txt

Just got done shootong a new product with my production company 4 Blind Mice.2:28 PM Jun 26th from txt

Just finished up a brand new oxi-clean show in Jersey. On my way to Princeton to meet with Arm and Hammer and then to Philly and then hi ...12:59 PM Jun 25th from txt

Just got done with the Tonight Show. Had a great time. The episode airs tonight7:21 PM Jun 23rd from txt

Just got to Conan's studio. About to go to the pre-pro meeting.3:47 PM Jun 23rd from txt

This is shocking. On the heels of Ed McMahon, Farrah Fawcett, and Michael Jackson, all within the last six days. RIP Billy Mays. You're one of a kind and will be missed.

Iran Elections: reporter reportedly shot in Tehran; bloggers arrested

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I was skimming the Twitter listings under the hashtag #iranelection and this came up:

charmedguy18 @liviarierref Do you know which reporter, representing what news agency was shot dead minutes ago? #iranelection #helpiran #tehran

It's difficult to get more reliable information on this tweet as the information flow is really too fast to deal with. And while that was happening, there were reports of others being shot as well. Meanwhile there are some writing "not to trust" Twitter, and undoubtedly agents of the Iranian Government. But it's clear that today is not a good day to be a reporter or a blogger in Iran:

RadoxTheGreen RT @dcb23: 23 bloggers/reporters known arrested in #Iran http://tr.im/peVi #Neda #IranElection #Tehran #gr88

CNN iReport a good source too

While everyone raves about Twitter, and rightly so, CNN's iReport website's also a great source of video and photo news and I don't write that because I'm an iReporter. The idea of the program has been and is to give people on the scene who have camera a camcorders a fast way to report the news as they see it and many are doing so in Iran. While the flow of content to the iReport has been slow of late due to the Iranian Government's crack down on all things Internet, there's still material, like this video posted just five hours ago as of this writing:



And this photo shows police actually smashing a car! You'd think they'd not even consider such actions, but this pict proves otherwise.




There are other videos, including many too ugly to post here; you understand the story by now, I think.