Matt Leinart's Twitter account: if fake, should be removed

Earlier today I wrote a blog post regarding "Matt Leinart's tweet" where he supposedly wrote that Arizona Cardinals Quarterback Kurt Warner was "kinda old". The tweet was written on February 1st during the time of the Super Bowl where the Cards took on the Steelers in Tampa.

Obviously a story like this has some legs, so it carries. But now the claim in some quarters is the Twitter account is fake. The specific contact represents Arizona Cardinals Media Relations, which is an outrage. That the Cardinals knew this account existed and allowed it to remain active is terrible and a massive blunder. In a new media environment "media relations" does not stop at contacting the press, it also encompasses online content. For the Arizona Cardinals to not understand this is not good for its players or its organization. Shifting the blame toward me will not remove them of their responsibility. And not that I don't believe it's not fake but my concern is if Leinart and the Cardinals knew this account existed why it was allowed it to remain for so long? This is the month of August.

Online reputation management is something star athletes like Matt Leinart must pay attention to. As a consultant in this area, I've personally removed fake accounts and worked to improve the online image of clients. No, I'm not suggesting Leinart hire me, but this episode should serve as a causionary tale of why it's not a good idea to leave an account up and active.

Just because a Twitter account has tweets that stopped at a certain point is not enough to say it's not real - anything webpage (and that's what this is) that can be discovered in a search or has an active URL is real and that includes this Twitter account.

Matt needs to work with Twitter and have the account removed ASAP. It's not enough to rely on an obscure blog post as protection against misunderstood messages. Personally, I'm glad to learn the account's not Matt's, I hope, but I'm also very concerned that Matt's not taking the right steps to protect his online reputation.