Google, Rupert Murdoch, the SF Chronicle and Media: Phil Bronstein

In this ongoing look at the future of media, there are few in a better position to talk about it - and Google, Rupert Murdoch, and the SF Chronicle - than Phil Bronstein, the Executive Vice President in charge of Content Development and Editor-At-Large for the Newspaper Division of The Hearst Corporation.

Phil Bronstein

Phil's also known as a celebrity, but my feeling going in was that I want to focus on the more substantive issue of media's future with someone I work with, and that I wasn't interested in adding to someone's caricature of "Phil Bronstein."  

After gaining one tech point of view, that of Craigslist Founder Craig Newmark, we have a journalist and newspaper executive. We met at Phil's office at San Francisco Chronicle headquarters in San Francisco.

(The text picks up after the video introduction. The blog post breaks down the most interesting parts of the discussion with summaries in between. The video above is over 27 minutes long.

Zennie Abraham: You having fun?
Phil Bronstein: Yeah. Most days at least interesting if not fun. I get the opportunity to talk to people who are doing things that are outside the normal scope of journalism, but that may have an application for journalists. It's that intersection that interests me and probably interests everybody.
Zennie Abraham: That why I wanted to talk to you about the future of media, but also wanted to say something. A lot of people I talked to in preparation for this (interview) say you should have got the Pulitzer (Prize for his coverage of the Philippines) not the finalist. Wikipedia got it wrong.
Phil Bronstein: Well, (Wikipedia founder) even Jimmy Wales will tell you Wikepedia's not perfect. But that was a long time ago and I had a great time as a foreign correspondent. Almost 10 years. I was very happy with my experience there and had a great time doing it. I don't care at the moment; but thank you. (Laughs)
Zennie Abraham: What's the future of New Media? I kind of jumped the gun but I could not think of a better person to talk to from your perspective because you span journalism..
Phil Bronstein: I'm old.
Zennie Abraham: Nah.
Phil Bronstein: I've been around a long time.
Zennie Abraham: You're not much older than me Phil.
Phil Bronstein It's a much more complicated question than it seems. I think that everybody's grasping. There's a little panic going on; sometimes a lot of panic. I think as I told you before you started videoing, I've always been a student of insurgency. I like that.
Zennie Abraham I think I'm the insurgent.
Phil Bronstein: No. No. I mean, I think there are a lot of insurgents around. Some of them technically have nothing to do with journalism but what hey have is they have the ability to plug in what they're doing into journalism. Journalists don't necessarily have the time, even if they have the interest in figuring out how to make that happen. For instance the Twitter phenomenon.

Twitter has ways in which they can have a verification process for all of that giant pipe of information they have every second. And verify it in ways that cab be useful for a journalist.

So if you're a journalist, and you find out that 50 people are tweeting about an explosion in Lower Manhattan, Twitter has the ability or will have the ability to geocode those responses to see if those people are all part of the same social network or maybe not, which indicates that it may be a hoax, maybe not . There's a process that they can do (in) real time to analyze this data and then be able to say to journalists, out of the 50 words or so, here are the ones that are real.

Phil's working to determine what role the professional journalist can play in information technology. Bronstein sees the journalist as a fact checker of the future. A person or persons who ferret out the bad information from the good in a sea of it. Phil says that there's been a big change and that ultimately there's going to be a bigger one. The question is 'What's the future of journalism.' Not what's the future of newspaper.

Zennie Abraham What's the future of journalism?
Phil Bronstein The future of journalism is that there will always be value in someone filtering information professionally...Sort of a nose for things.

Phil says "Citizen Journalism" has been a disaster. "The idea that you go out and give everyone a flip camera", Phil says, "You can call that a journalist, I suppose. But the idea that there would be this seamless relationship between citizen journalists and journalists is not working."

Phil says social media gives citizens the chance to contribute, but the results must be verified. There was a push in the recent past to use what newspapers called "user-generated content", but it didn't work out because of the information accuracy problem.

The picture he gives is of the news organization as information shaper; "That's what professional journalists can do. That's what a lot of professional journalists do very well."

In a world dominated by opinion and issued by blogs and vlogs, and where some information consumers only go to "certain sources" that fit their political leanings, Phil Bronsteins asserts there's a need and a desire for information that's been "cleaned and verified" by pro journalists.

The nature of the interaction between the citizen journalist and the professional is where the person uses a camera to capture something happening and the news organization (like the SF Chronicle or CNN iReport) uses the video once its affirmed.

Revenue concerns in media

"How is all of this monetized" was the question that defined the next phase of our talk.

Phil Bronstein - Well, that is the big question that no one has answered yet, unless you're Google, Yahoo or MSM. In terms of news and information. You perform a service; people are going to be willing to pay for it in some fashion. That may not be true. I hope it's true. Ultimately I think we're relying on some truth to it. The more value we create the more we can collect on that value. The desktop screen or the laptop screen may have past us by already because we've made everything free.

Zennie Abraham - Are paysites the answer?

Phil Bronstein - Or maybe it's the handheld device. I don't know. I don't know. What the answer to that question is and I don't know that anyone have the definitive answer "(does). The Chronicle's now jumping to embargoed content - We'll see how that goes.

Zennie Abraham Can you explain to my viewers what that is?
Phil Bronstein Yeah. It's key stories in the Sunday paper. People are being encouraged to go out and buy the paper , the Sunday paper, where they would have seen it on SFGate for free - or get an e-subscription. They've seen some action. It's only embagoed for a few days then it appears on SFGate. Now I think what's going to happen is very news company is investigating some kind of paygate.

I asked Phil about the failed Newsday paygate, where it gained just 35 subscribers in three months. "Times Select is a disaster. The LA Times had a pay wall and that didn't work. There are theories that if you get enough media companies doing it at the same time people will have less opportunities."

He's not advocating for a cartel. "Rupert Murdoch has threatened to withhold or just kill Google. Not allow Google to use his stuff; the Wall Street Journal, for example. I asked a Google executive all the newspaper companies decided to kill Google, how much would that effect them; he said three percent (of total revenue). They've come up to talk to news people at the SFGate; I've went down there to talk with them. Everyone's willing to talk, but I don't think we have a lot of leverage with the Murdoch threats.

Warren Helman's Bay Area Project

Phil Bronstein and I talked about The Bay Area News Project. A new "non-profit" news organization that's financed by San Francisco investor Warren Hellman, that's upset some local traditional journalists who feel that it's taking the "news market" away from them since it relies on students in the Berkeley journalism school and partners with the New York Times (not the SF Chronicle). "It's a high end demographic. We'll see how it goes. KQED dropped out. We'll see how it goes."

The future of media

Bronstein thinks this change will, as I put it, shake out in some way in the future. "Things are happening. Momentum is there. What Murdoch's doing. They're all trial balloons he's testing Rupert just may have something we don't know about.."

On the matter of celebrity news site TMZ.com, he describes it as "a wonder" and thinks "It's great..an experiment that's worked pretty well. "We're in an interesting time" Phil says, and offers that there will be an interesting tension between the people they cover and what they do.

The future of the San Francisco Chronicle

"The Chronicle's not closing down anytime soon. I don't say that because I make the decisions, that's just my belief and my observation. I want to make that clear. And anything I tell you could be completely wrong or change tomorrow." Bronstein says that technological change may cause the Chron to "look completely different" than it does now, but it's still and institution that's been around for a long time.

The video is uncut and has more of the details behind his comments and my reaction. But it was an enjoyable experience that I'd like to create a follow-up to, especially after the iPad's been in the market for about six months.

Meanwhile, I'll talk with more interesting people about the future of media.

Stay tuned.

R.I.P. Pennsylvania Congressman John P. Murtha

Congressman John P. Murtha (PA-12) passed away peacefully this afternoon at 1:18 p.m. at Virginia Hospital Center in Arlington, VA. At his bedside was his family.

Murtha, 77, was Chairman of the House Appropriations Subcommittee on Defense.

First elected to the U.S. House of Representatives in February of 1974, Murtha dedicated his life to serving his country both in the military and in the halls of Congress. A former Marine, he became the first Vietnam War combat Veteran elected to the U.S. Congress.

This past Saturday, February 6, 2010, Murtha became Pennsylvania’s longest serving Member of Congress.

Super Bowl Commercials: SFAMA has Super Bowl Ad Review

The San Francisco Chapter of the American Marketing Association has it's annual Super Bowl Ad Review this Wednesday in San Francisco. It's a fun event that anyone who's at least interested in what marketers and ad execs think about the Super Bowl commercials should attend.

Here's a video series from the 2007 SFAMA Super Bowl Ad Review event I attended:

Part one:



Part two:



Part three:



The event will be held at the office of Bars + Tone at 1550 Bryant St Ste 1000, San Francisco, CA, this Wednesday, February 10th 2010 from 6 PM to 8 PM. Visit the website to register and for more information: SFAMA Super Bowl Ad Review.

Super Bowl Commercials: Doritos, Google win 2010 BrandBowl

The battle of Super Bowl commercials was played out online during Super Bowl XLIV. Doritos, Google, and Focus on the Family won the 2010 BrandBowl. But what's the 2010 BrandBowl?

The 2010 BrandBowl is an online competition between Super Bowl commercials from a Twitter perspective. Ad agency Mullen partnered with Social Media measuring company Radian 6, to produce the 2010 BrandBowl. Specifically, they describe it in this way:

BrandBowl was built to gauge public reaction to the brands advertising during the Super Bowl. By monitoring Twitter, we can measure people's opinions and rank the brands accordingly. The brand with the top "BrandBowl score" on Sunday night will be the winner of BrandBowl 2010, and can date the head cheerleader.

How BrandBowl Works

First we tally—using selected keywords—the total number of tweets about each brand.
Second, we look at the opinions stated in those tweets to calculate a "net sentiment" score. The purpose of this score is to measure whether the overall public reaction to a brand is positive or negative. The net sentiment score is derived by the formula:
(Positive tweets – Negative tweets) / Total brand tweets
Finally, to rank the brands, we calculate a BrandBowl score by evaluating the non-negative share of each brand relative to all brands:
(Positive tweets + Neutral tweets – Negative tweets) / Total tweets for all brands
Rolling over any brand will show all three of these figures—its BrandBowl score, its net sentiment score, and the total number of tweets about the brand. For the true ad nerds out there (it's okay, you're among friends) we also provide a link that will display even more in-depth details on any brand:
A spark line that shows the number of tweets over a timeline
A breakdown of the tweets about the brand, to show if the tweets were overwhelmingly positive, negative, or neutral
A word cloud of the most popular terms in tweets about the brand
It is important to note that we are measuring the response to brands. We are not measuring the response to any single ad.

Got that?

Doritoes' commercial won by simply having the most tweets about it (3042), both positive and negative. This is the most popular Doritoes' commercial of the four aired:



Which brand's commercial had the most positive tweets in the 2010 BrandBowl? That award went to McDonald's, Dr. Pepper and Universal, in that order. Here's McDonalds Super Bowl commercial featuring LeBron James and Dwight Howard:



The other Super Bowl commericial runners-up in the 2010 BrandBowl were Google and Focus on the Family. Here are those commercials:

Google (Impress a French Girl or "Parisian Love"):



Focus on The Family (Pam and Tim Tebow):



If you're wondering who lost the 2010 BrandBowl, it was Budweiser Select55 "Don't bring me down", which did so. Mullen's offering free creative services to Budweiser. Here's that Super Bowl commercial:



For the rest of the results, visit the Mullen and Radian 6 site for the 2010 BrandBowl.

Stay tuned.

Oakland News - Sweet Jimmie Ward dies - [Aimee Allison | OaklandSeen]

[Aimee Allison | OaklandSeen] For much of the time Sweet Jimmies was the heart of Oakland nightlife in the 90's, I would catch glimpses of nighttime boisterous dancing and singing at the spot through the grainy lens of Soul Beat TV. Now Soul Beat and Sweet Jimmies nightclub are a decade gone, and I find myself longing for that Oakland spirit. "Sweet Jimmie" Ward died Friday night at the age of 74 - a former longshorman who was one of hundreds of thousands who came from the South to work at the shipyards or on the Army base during World War II and stayed to raise families and start businesses and shape neighborhoods. Ward made Sweet Jimmies into the place to go - dressed to the nines - where old soul from Mississippi and Lousiana and Georgia was alive.

Those in Sweet Jimmie's generation brought small town manners and blues and political organizing and art. They created a legacy and culture in Oakland that defines us today. Now, Oakland's black population has plummeted under the weight of unemployment and police sweeps and shady mortgages. But you can still see the storefront of the old Sweet Jimmies at 577 18th Street in downtown Oakland. Many people don't know that for many years it was an important meeting place for African-American political and community organizations. It was a center of influence. And while many celebrate the remaking of culture and nightlife in the city, I am taking a moment to mourn what we lost. See, Sweet Jimmies wasn't just another nightclub, Jimmie Ward just another nightclub owner. He represented an era here in Oakland. And that era is over.

The public service for Jimmie Ward is this Thursday at Good Hope Church at 5717 Foothill Blvd. The event will begin with a quiet hour at 7 p.m. A public funeral will follow on Friday at noon in the same location.

Facebook can be used for identity theft, be careful

Facebook has become one of the largest, if not the largest, social networks in the World. It can bring people together to celebrate the Saints Super Bowl XLIV victory, or mourning the Colts loss, or to talk about Sarah Palin's awful use of hand-written notes for speeches. But with 350 million Facebook members, there's bound to be a crappy person or three hanging around. Some members are on Facebook just to steal your identity.

This video shows what happened when the people at Sophos Labs created a Facebook member who was a duck:



The Sophos Labs video makes sense but leaves out an important point: it's what you put in your Facebook profile, not so much who you friend. Using my profile "Zenophon Abraham" as an example, I have a lot of friends and many I do not know, but have shared business-related information, especially about events.

I use Facebook for networking; while I have information about me there, it's not my address or personal relationship status other than who my relative is (my half-sister Amanda). I don't have my instant message handle posted, I don't give details on where I am all the time, unlike some people.

And there's another strategy, too: saturation of self. My "self" - name with photo - is everywhere on the Internet because I am on so many blog and social media platforms; the idea is that so many people will see "me" that it's all but impossible for someone else to get away with saying they're me.

Me, Zennie Abraham , at the Leigh Steinberg Party 

I got the idea noticing how "out there" tech blogger Robert Scoble was - he's on a ton of networks and has thousands of contacts if not millions of them.

Identity theft is also successful when people don't know what you are supposed to look like. But, say, with Usher, it's harder to do.

Why do I mention Usher? Because there was a guy at the Leigh Steinberg Party who others claimed was Usher, including some friends of mine. I took one look at the guy and said "He's not Usher; Usher has a baby face. This guy looks like he's in his 40s." Moreover, he signed a napkin using the name "Usher". I didn't want to think the guy was impersonating Usher, but the the napkin autograph changed my mind.

But I digress. The point is, having a ready photo of Usher that we could call up on a Google Nexus Phone solved the problem. That guy, as I said, was not Usher.

Facebook is a great social network but you don't have to put everything about yourself there.

Peyton Manning didn't choke; Colts were outcoached

The New Orleans Saints beat the Indianapolis Colts 30 to 17 in Super Bowl XLIV, a game Colts QB Peyton Manning would like to have back. Down 24 to 17 with just under three minutes to go and driving, Manning threw a slant pass to Reggie Wayne, but Saints Defensive Back Tracy Porter stepped in front of Wayne, intercepted the pass and raced 74 yards to score the deciding touchdown.




Now, some are saying Colts OB Peyton Manning choked. Manning didn't choke so much as the Colts were outcoached.

The Saints, under Head Coach Sean Peyton, had a daring game plan that featured an onside kick to open the third quarter, a varied passing game, and three different defensive game plans. Still, with all of that, the Saints could have lost the Super Bowl. The difference was that the Colts didn't seem to be prepared for the Saints' momentum changing onside kick, and for some reason avoided blitzing even one linebacker or back and putting the pressure on its front four to do the job most of the time.

But to say Peyton Manning choked is to ask a legitimate question: why is it that Manning seems to force the ball when the Colts are behind. The answer is, in 2009 Manning didn't, except for Super Bowl XLIV. In today's game it seemed as if Manning was determined to carry the team on his shoulders to make up for the Colts' defense' difficulty in stopping the Saints offense.

Manning was making trying to make up for strategic and performance problems earlier in the game, and let the whole of the Colts problems get to him. It was obvious every time he expressed frustration coming off the field, and most of the time after a dropped pass.

Peyton Manning didn't choke. The Colts' loss was a team effort. But Peyton Manning will be tagged with the "Great, but..." label until he returns to the Super Bowl and wins. To do that he will need more seasoned receivers (which he will have) and a more varied pass offensive attack that moves Manning's launch points with rolls and sprints. Finally the Colts will have to be better prepared for whatever could be thrown at them. That's not as hard as it sounds, because there's only so much one can do on a football field.

Stay tuned.

Saints v. Colts - Saints are Super Bowl XLIV Champions

Saints v. Colts - Saints are Super Bowl XLIV Champions. The New Orleans Saints beat the Indianapolis Colts 30 to 17 in a Super Bowl game that turned on a common theme for the Saints in postseason: playing a near perfect offensive game, then holding on as the opponent made the mistakes to lose. In the NFC Championship Game, it was the Minnesota Vikings' six turnovers. In Super Bowl XLIV it was the Colts missed opportunities and errors.

Credit must be given to Saints' Head Coach Sean Payton, who once against created an offensive game plan designed to address the one strength of a defense. In this case, the Saints settled into a passing attack that had their receivers attack the hook and seam areas of the Colts defense and throw to the running backs out of the backfield to take advantage of the Colts linebackers.

Super Bowl MVP Drew Brees carried out the game plan masterfully. He was a near-perfect 32 of 39 for 288 yards, and two touchdowns.

But in most post-game evaluations it's easy to turn the analysis into what the winning team did right. In this case, the Colts did a lot correctly, but just did not take advantage of opportunities when they were given to them.

A number of normally-sure handed Colts receivers dropped passes, specifically Reggie Wayne and Pierre Garcon. And with his team behind 24 to 17 in the fourth quarter, Peyton Manning (31 of 45 for 333 yards, one touchdown and one interception) rushed his throws, and on a key 3rd and five with just under three minutes to go, and the Colts down 17 to 24, Manning threw for Reggie Wanye who was running an inside slant. But Wayne stopped and Saints defensive back Tracy Porter stepped in front of the pass and raced 74 yards to score.

That play was one observers would talk about for a long time. While Manning focused on Wayne, Colts receiver Austin Colley broke open on a seam route; he went unnoticed as he raced by the high safety on the opposite side of where the interception occurred.

Even with the interception, the Colts still had time to score another touchdown, recover an onside kick and perhaps score a miracle game tying touchdown again. But that was not to be, as the Colts' furious comeback drive stalled at the Saints' six yard line.

A team of destiny

This first Super Bowl win for New Orleans came at the right time for a city working to overcome the disaster of Hurricane Katrina and the exodus of much of its population to various places in America and around the World. Much of New Orleans was under water, and the Federal Government's efforts under George W. Bush were so terrible that "Brownie" became a poster child for government inefficiency in a crisis.

When Sean Peyon became the Saint's coach, it was the same year, 2006, that the renovated Louisiana Superdome reopened. The same stadium that served as a sanctuary for up to 30,000 people after Hurricane Katrina. Bringing home a World Championship became more of a mission than an athletic occupation.

I said to a friend that even though I'm a massive Colts fan, I would not be sorry to see New Orleans win Super Bowl XLIV. The city needed it, and really America wanted it. Now, the task of rebuilding New Orleans has new life.

Grammy Fashion! (a quick break from the SuperBowl...)

I break the Grammys fashion down a little bit. This is the start of a new segment that I am starting called Fashion Friday where I talk about the previous week in fashion, burgeoning trends, and who's been a hot mess. Pardon this Grammys Fashion post being late, I am celebrating the Superbowl right now, as I am sure all you're as well!

Here is the link that I refer to above where I conduct a VERY serious break down of the 2010 Grammys. 

Posted by Cat of SomeRedCat.tumblr.com

Live Super Bowl Preview show beginning at 3:30 Eastern time

By "Draftnik"

Live Super Bowl Preview show beginning at 3:30 Eastern time

Don’t forget about our 2 and a half hour live show today at 3:30!!! Great Football Talk for your Super Bowl and Prizes for trivia.

Listen at www.blogtalkradio.com/Football-Reporters

Saints v. Colts - Super Bowl XLIV will be won by Colts

Super Bowl XLIV pitting the NFC Champion New Orleans Saints v. The AFC Champion Indianapolis Colts will be a game filled with passes and trick plays. It will be one of the most exciting Super Bowls ever.

The Super Bow game features the NFL's 9th best offense (2nd in the NFL in passing for the season) in the Colts against the league's 25th-ranked Saints defense. That's the key matchup. Sports observers can write about imagined challenges between specific Colts receivers certain Saints defensive backs, but the reality is one-on-one pairings are rare because of the variety of coverages used; the Saints will try to keep everything in front of them with a zone coverage system and work to prevent the Colts from hitting the home run ball.

But the Colts will mix short passes and runs; the Saints will move away from the zone, crowd the line-of-scrimage, and blitz. And that's where the Colts big play will come from, absent a blown coverage, which the Saints haven't done much this year.

The Saints NFL number one-ranked offense will be a variety show featuring shifts, man-in-motion, and a lot of play action. Look for not just one, but two flea flickers; what will stop them is the Colts defensive speed (which was augmented by more blitzing in the postseason, making it better than its 18th-ranking during 2009). The Saints will call a number of "wheel route" passes trying to match the fleet Reggie Bush against the Colts' linebackers. But the Colts will blitz more often this game, and add to their already hard-charging pass-rush. That effort will be led by Dwight Freeney, who's played a week-long game of media possum, but is ready to turn his effort up to a super human level.

The other difference will be on special teams. This is where the Saints have a slight speed edge and the Colts will have to play carefully to stop the long kick return.

With all of this, the Colts offense will be too much for the Saints. The Colts win Super Bowl XLIV, 34 to 20.

Colts v. Saints on SFGate.com | Colts v. Saints on Twitter | Colts v. Saints on NFL Business Blog

Super Bowl: Colts blowout of Saints wanted by Indy Mayor Ballard

This Super Bowl update: Indianapolis Mayor Greg Ballard wants a blowout game for the Colts v. the Saints (video above).

Mayor Greg Ballard

At the Leigh Steinberg Super Bowl Party Saturday, Indianapolis Mayor Greg Ballard said "Everyone's predicting a close game; I'm not. Let's be honest. You know where I'm coming from." Ballard's appreciative of all of the enthusiasm shown for the New Orleans Saints and says they're a good story, especially around Miami's South Beach area, where one estimate has Saints fans outnumbering Colts fan "20 to 1".

Ballard, a 23-year Marine Vet, could not hide his competitive streak: "The Colts," Ballard says, "are on a team on a mission."

Another mission Ballard's a part of is readying Indianapolis to host the 2012 Super Bowl. Asked if the city had built enough hotels, Ballard assured all that the city was ready: "We've got the J.W. Marriott under construction," Ballard said, "That's a thousand rooms, and a big ballroom. Three other Marriotts going up around it", in addition to the other hotels and facilities that the city has made to meet NFL hotel room requirements of 24,500 rooms within an hour's drive of the stadium.