Many of the pundits and commentators have been speculating, uttering for public consumption variations on a disingenuous theme: the Tea Party threatens to undermine the grand old Republican party. Are you falling for it? Nothing could lead you further from the truth.
Ask what motivates those who echo this "conventional wisdom"
In the case of most employed in the media the answer is simple enough, they seek attention because their producers use ratings as the primary metric - corporate media thrives on advertising revenues, which rise and fall with ratings. Relatively few fans realize credibility takes a back seat to celebrity -- logic is overwhelmed by the profit motives of the "business" of news coverage.The goal of an expert political commentator has some of that same need for attention, interwoven with the complex agendas of using their pulpit to at once distract and mislead their opponents, hopefully to such an extent they become depressed and disenfranchised, while inspiring and energizing those who contribute to their party's success via both votes and on-going media "success."
Consider the two major factions
In the case of a political strategist the goals, at least, are clear even though the strategies and tactics often defy attempts by the pundits to explain, let alone forecast. The political strategist cares not - the pundits are a tool, and persuading them to portray the process in a way that conveys advantage to the strategist's cause doesn't require the understanding and consent of the media, although that willingness to play along (as the Fox network is generally charged with doing during the previous administration) has obvious benefits.
Both major parties seek to expand their influence and control. Since voters often forego logic when deciding who to empower, the original goal of a political party has to bow, at least in part, to pragmatic reliance on persuasion to preserve their bureaucratic turf.
The Democrats would be delighted if more people accept that the Tea Party signals the decline of the GOP no matter what the party strategists may or may not believe. The Republicans party's goal is to use the coverage to suggest that either the mood of the country is more right-leaning than it was as the electorate swung from supporting Bush administration initiatives to sweeping Obama and Democrats into office, or that voters who feel that way are shrugging off their lethargy and energized enough to matter nationwide in the looming elections - although we hear over and over that all politics are local.
Both major parties seek to expand their influence and control. Since voters often forego logic when deciding who to empower, the original goal of a political party has to bow, at least in part, to pragmatic reliance on persuasion to preserve their bureaucratic turf.The Democrats would be delighted if more people accept that the Tea Party signals the decline of the GOP no matter what the party strategists may or may not believe. The Republicans party's goal is to use the coverage to suggest that either the mood of the country is more right-leaning than it was as the electorate swung from supporting Bush administration initiatives to sweeping Obama and Democrats into office, or that voters who feel that way are shrugging off their lethargy and energized enough to matter nationwide in the looming elections - although we hear over and over that all politics are local.
What does the Tea Party represent?
The Tea Party ideology may have had legitimate, grassroots origins, but it's now a tool of right-wing strategists who spread the story of their concern that it attracts extremists and all manner of unsavory and under-educated bigots while disingenuously stressing the threat to the GOP if Republicans don't accommodate and react. The appeararnce of a growing third party movement even further to the right than the Republicans sets up the GOP strategists to market their candidates as "middle of the road" moderates in the political spectrum. Brilliant not simply as strategic ploy, but also because it's lately become impossible to continue winning votes by touting the GOP brand as compassionate, fiscally conservative, or good for small business interests.On most ballots in November, though, there will only be Democrats and Republicans; the GOP will have invested in looking sensible and middle-of-the-road in their coordinated advertising campaigns while many Democrats will rely on voters to make the logical choices. Logically, of course, more voters are aligned with what Democrats have accomplished and Democratic candidates advocate. But compared to the media coverage of Tea Party rallies replete with misspelled signs and hats festooned with tea bags the Republicans will seem close to most voter's self-image: sensible and moderate.
The Tea Party is now, above all else and quite regardless of the beliefs and goals of its founders or participants, an excellent marketing tool to reposition and re-brand the GOP in advance of the 2010 general elections.
Thomas Hayes is an entrepreneur, Democratic Campaign Manager, journalist, and photographer who contributes regularly to a host of web sites on topics ranging from economics and politics to culture and community.
