City Of Oakland's Social Media Strategy Is A Joke

This blogger just received an email that added up to an unfortunate joke. The email consists of a press release that starts out like this:

City of Oakland Launches Social Media Strategy with a Twist
New Oakland Facebook Page an Instant Hit

And then goes on to read: "The City of Oakland, CA has ventured into the world of social media by launching a new Facebook page (http://on.fb.me/kJsg2B) “where people who live or work in Oakland connect with each other to discover and share all that makes our city great.” After just a few weeks, the page is already nearing 2,000 fans who are eagerly sharing commentary on topics ranging from arts, culture and family fun to expressing support for local businesses and standing up for Oakland when overlooked or maligned. The result is a robust community dialogue emanating from legions of fans passionate about Oakland.

If a "social media strategy" consists of one Facebook page, then there are millions of social media strategies, just because some Joe Blow started a Facebook page. The main problem, to cut to the chase, before I continue, is that a social media strategy is much more. I've talked about this before:



And even though the video's geared toward the individual, the rules can be easily adopted for any municipal business like The City of Oakland.

What's really sad is that my friend Samee Roberts, the City of Oakland's Marketing Director, went out and put her name on this really, really, tearfully terrible approach. Well, I guess I have to get after a friend, so be it, but Samee informs is that the City spent time and money conducting a survey to tell them they needed a Facebook page!

I'm not kidding, and I'm really disappointed in Samee here. And Karen Wertman, of the consulting firm "Indelible Branding" had the never to make this statement:

"We wanted to make sure that every decision about how to proceed with social media was informed by what matters to people who actually live and work here. We found that as a whole, Oaklanders are incredibly passionate about their city and feel bonded by that appreciation."

It took a survey to learn that?

Oakland's social media strategy is a massive sham if this is all it is.  Samee just emailed and said it was a start; that's good.

Just the other day, I looked for Oakland's Twitter page, and that photo on the left shows what I found.

That's right, the photo reveals a Twitter page with zero tweets, and no followers. An apparently someone had started the thing recently, because the page has one Twitter account followed: that of Oakland Mayor Jean Quan. Other than that, the page reads:

@cityofoakland hasn't tweeted yet.

Then, when I checked Twitter Grader, I learned that the City of Oakland's Twitter page has been in existence for 2 years, 2 months, and 2 days.

So someone at the City of Oakland started this Twitter page and basically never maintained it, except for following Mayor Quan.

Wild, man.

I am not going to spend this space giving the City of Oakland free consulting work, and there are those within the City walls who think that when I give advice I'm telling them everything I know, or so other friends hace told me.

Heck, I remember Alameda County Supervisor Scott Haggerty saying to me "thanks" for the "free" Coliseum website advice he thinks I gave the County way back in late 2001. Then, on the urging of then-Oakland City Manager Robert Bobb, I applied to be the Coliseum Executive Director, even though, given the players involved, I didn't expect to get the job.

I saw Scott at the Coliseum box during an Oakland Raiders game that year, and of course the Supervisor couldn't resist being a Smart Alec to me at the time. I didn't have the heart to tell him he got very little out of what I wrote, because he was being so nasty to me at the time.

Sorry, no love from me - I've been around too long - just the truth. We have to do better.

And that something better should be a task force. There are so many people in Oakland who already DO social media well, why hire a consulting firm? A task force is better.

And in closing, something else.

Since the World discovered Twitter and Facebook, I've seen an alarming number of old media-oriented organizations send out press releases on their "social media strategy" only to be hammered by the tech community, of which I'm a part - even have a CrunchBase Profile.">CrunchBase Profile.

The one rule is, if you're new to tech, and don't know what it means to be "disrupted," then stick your neck out to say "Look at me. what do you think?," get ready to be disrupted.

City of Oakland, you've been disrupted.

Of course, I expect the attacks from "anonymous" using whatever they can come up with; so be it.


Stay tuned.

Whitey Bulger, Subject Of The Departed, Arrested By FBI

James "Whitey" Bulger, subject of Martin Scorsese's Academy Award-winning movie The Departed, was arrested in California on Wednesday, along with his girlfriend Catherine Greig, by the FBI and after 16 years on the run.

Bulger's due to appear before a Federal judge in a Los Angeles court room on charges of of murder, conspiracy to commit murder, narcotics distribution, extortion and money laundering, according to RadarOnline.com.

Here's the ABC World News Now video from YouTube (as a note, ABC thankfully allows bloggers to embed their videos, and is a YouTube Partner, which means they gain revenue from the additional views from the embeds):



The FBI went around the World in pursuit of Bulger and at one point thought they had him in Europe, only to have taken in a German couple.

Not In Good Health

When The FBI finally caught up with Bulger, he was said not to be in good health, according to the Boston Globe - he's 81 years old and his girlfriend, who faces a charge of "harboring a fugitive" is 60 years old. Bulger reportedly didn't put up a fight with the FBI and confessed on the spot.

Reads like he wanted to get caught.

Played by Jack Nicholson

James "Whitey" Bulger was played by legendary actor Jack Nicholson in the 2006 Oscar Best Picture-winning movie The Departed, with Leonardo DiCaprio. Here's a scene from that film:



Stay tuned.

Cal Baseball News: Virginia Rematch, , David Esquer Coach OF The Year, New Video

After defeating Texas A&M 7 to 3 on Tuesday in the College World Series, Cal Baseball continues its amazing storybook season today, with a rematch game against Virginia. The two teams played Sunday, with Virginia getting by Cal 4 to 1; today's game starts at 7 PM EST on ESPN 2 and ESPN 3.

Cal goes into today's revenge, er, rematch game starting right-hander Dixon Anderson (4 - 3, 3.90 ERA, 41 SO/23 BB in 67 IP), a six-six junior who was drafted by The Washington Nationals.

Cal Baseball Coach Gets Coach Of The Year

According to the California Golden Blogs, Cal Baseball Coach David Esquer was named Coach Of The Year by the National College Baseball Writers Association, and will likely get a contract extension.

Here's the video from Bear Territory:



A New Cal Baseball Video!

Finally, and as you can at the top, Cal Baseball has a new video!

You can still donate to Save Cal Baseball at their website here: Save Cal Baseball!

GO BEARS! BEAT VIRGINIA!

Glen Campbell Alzheimer's Disease, Memento, And You

Famed Country Music Singer Glen Campbell has Alzheimer's Disease, it was announced today. The sad news was communicated during an exclusive interview with People Magazine and with his wife Kim by his side.

Campbell told People Magazine that he wanted fans to be aware of his condition and that he plans a farewell tour around America.

What a sad bit of news, but here's praying for Mr Campbell. Even if you're not a fan of country music, at least give some of his works an ear, particularly my favorite "Rhinestone Cowboy."

And let's hope we find a cure for Alzheimer's Disease.

On that note, Alzheimer's is more than just "memory loss," and People Magazine's webpage has a link to the 25 symptoms that go with it.

Just because you, or your parents, may forget something doesn't mean they have Alzheimer's. But if they forget the same thing several times a day, indicating no short-term memory, that's a sure sign of a problem of this magnitude.

One pop-culture representation of extreme memory loss was shown in Christopher Nolan's 2001 classic Memento. In that movie, Guy Pierce plays a man who's short term memory is non-existent. That does not stop him from trying to find the killer of his wife - a journey that leads him to one person. Himself.

Also, losing any idea of the correct time or place is another symptom.

If you see these problems start to develop with your loved ones, work to get help for them as soon as possible.

A Memory Question

In the video, I ask this question: do you remember being born?

I will explain the reason for this query later.

Stay tuned.

San Francisco News: Transbay Transit Center Meetings Today

This important San Francisco News update is about an today's Transbay Transit Center-related meetings. As you may know, the San Francisco Transbay Transit Center is currently under construction, replacing the demolished Transbay Terminal.

Part of the new development, with a 1000-foot skyscraper at its center, includes a giant, dramatic rooftop park. The park has always been a focus of discussion and debate, shown in my video, below, from the design competition:



On today, Wednesday, June 22nd there will be not one but two meetings on the design vision for the rooftop park. In this community meeting, you can meet the renowned landscape architects Peter Walker and Partners. The first of the two meetings was held at 12 noon, and the second will be at 6:30 PM this evening, and at the offices of the Transbay Joint Powers Authority, at 201 Mission Street, in San Francisco, in Suite 2100.

And to RSVP to this event, please email Stephanie Reichin at Stephanie@Singersf.com

A reminder folks, that there will be a six-acre park, and have the overall design presented, is a done deal. The best time to issue objections was when my video was created. To get some idea of what the finished product will look like, take time to review this video, below, narrated by Peter Coyote:



Whatever your view, please attend this evening's meeting!

Oakland Broadway Shuttle To Run Until 1 AM Starting In July

Broadway 'B' Free Shuttle, a photo by Pushcart Design on Flickr.

Oakland Broadway Shuttle extends operating hours!

That's the Twitter tweet from @BroadwayShuttle I just saw, and was posted about 15 minutes ago. Here it is:

@BroadwayShuttle Broadway Shuttle
It's official! Broadway Shuttle will run Fri & Sat nights until 1am beginnning in early July. Stay tuned for more details.
19 minutes ago via web

This is GREAT news for Oaklanders, like this blogger, who have asked for a service like this for some time, if only to have a real inexpensive alternative to the car after a night out bar-hopping (I use the cabs).

Back in September 9th of 2009, I called for a late night shuttle service that would ideally ring around Lake Merritt. While the Broadway Shuttle doesn't do that - it stops at Webster and Grand Avenue, just two blocks from the Lake - at least the 1 AM time stop is a massive move in the right direction.

What would it take to extend it? Money.

I know the owners of The Lake Chalet would welcome such a move to extend the Broadway Shuttle around the Lake, and help pay for it in some way.

In fact, if we count merchant heads, of those businesses that may be interested in helping pay a percentage of their sales toward such a shuttle extension, we have The Lake Chalet, The Ruby Room (not far from the Chalet), Disco Violante, Baggy's Bar on East 18th, Room 389 on Grand, Round Table Pizza on Grand, Heart and Dagger and Kwik Way on Lake Park, Gold's Gym (which is open until midnight) The Grand Lake Theater (it's owner, Alan Michaan's got to want this), Lanesplitters Pizza, Easy Bar on Lakeshore, Colonial Donuts on Lakeshore (open all night), and The Alley on Grand Avenue, as well as Smitty's Bar, Kingman's Lounge, The Boot and Shoe Restaurant.

That's 17 establishments in total, and just paying for what realistically should be a weekend route extension, for Friday and Saturday. I don't know what that cost would be as of this writing, but what if each business contributed four percent of their monthly gross income to that shuttle service?

If that came to $600 per month per establishment, a low guess, that would be $10,200 per month, or $222,400 per year. That should be enough, perhaps more than needed, just to run a two-night route extension.

Indeed, looking at the original operating grant that called for $997,000 for a two-year shuttle program, it's more than doable.

Now What About The Lake Merritt Library?

Some Oaklanders reading this will be livid that part of the money could not go to save the local library, and they would be correct. So, why not have a program where any money raised over a ceiling of need would go directly to the operation of the library on El Embarcadero, next to the Lake.

Just throwing out some ideas, just showing what's possible to do.

Got off track, but the good news is the Broadway Shuttle hours are extended. That's a great first start!

eHarmony Video Bio Parody, Breakdancing Gorilla On YouTube? Blame Oprah

Sorry that Zola the Breakdancing Gorilla's the latest YouTube viral video?

Upset that there are hundreds of eHarmony Video Bio Parody copy cats littering the YouTube website?

Blame Oprah.

That's right: Oprah!

Oprah Winfrey's emergence onto the YouTube stage starting November 1, 2007 , is to blame for the proliferation of shows and "lowest common denominator" video clips. And all of this frenetic activity culminated in the eHarmony Video Bio, which was posted two weeks ago, and reached 8 million views within just six days.

And the Breakdancing Gorilla, a video featuring Zola, of the Calgary Zoo, who repeatedly spins on one foot while splashing water in the 40-second clip that has been the focus of 132 news articles on Google News today.

Here's Zola, breakdancing:



What Oprah did in 2007 was open the flood gates for videos that didn't feature people talking about something and to each other. When Oprah came on YouTube and, in refusing to take comments and response videos and getting front page positioning, effectively pushed aside the YouTube Community.

What followed on the days after Oprah's YouTube debut was a hue and cry from the video-blogging community. Understand that prior to Oprah's arrival, videos that featured a conversational thread often got the most views on the video - sharing site. And that dynamic made vloggers like Paul Robinet AKA "Renetto" YouTube's first home-grown stars.

Oprah was seen as the death of YouTube as vloggers knew it.

A video-blogger by the name of "Paperlillies" said it best in 2007. In fact Paperlillies accurately forecast the evolution of the YouTube site we enjoy today, when she observed that "as a result of corporate identies and corporate entities coming on to YouTube, there's a completely crazy playing field now.

Whereas it used to be that videos that were really creative and really well made - it was the good videos that got views. Now, it's the videos that are the most sensationalist. It's the videos that are the lowest common denominator (that get the most views and attention).

Zola The Breakdancing Gorilla and eHarmony Video Bio are the best examples, but the eHarmony Video Bio is particularly troublesome because it has spawned parody after parody - what seem to be hundreds of them.

Its' one giant reason vloggers and friends Renetto and Kenrg started Vloggerheads in 2008, to have a place for the conversational vlogger. Now, Vloggerheads has over 20,000 videos and a fiercely loyal base of contributors and viewers.

There's still a place for the conversational vlogger on the Internet, even as YouTube has been taken over by shows and clips of either violence or silliness. The advertisers can and should weigh in here, as their money can help redirect this playing field toward the kind of simulating content produced by classic vloggers.

Maybe Oprah will contribute a vlog to Vloggerheads? She's certainly welcome to do so.

Stay tuned.