SF Ad Execs Don't Know Digital Media, But Act Like It

Ok, I warn you. This is a rant of massive proportions and designed to get my dander up for the day. Here it is.

I'm sick and tired of meeting San Francisco Digital Media and Ad Execs who work for or with Linkedin, AOL, Facebook, and other once nice little startups that suddenly became large companies yet don't know the first thing about coding a website, or don't even use state-of-the-art digital communications tools like Twitter, or even know how to make a YouTube channel, let alone upload a video to it....and will not admit it.

These folks are nice enough, but they're doing no one any favors at all and need a massive crash course in online tech, yet work in it! I realized this after a trip to the St. Regis Hotel on March 20th of this fine year 2008 to make a video for a kind of industry networkng group called "SF-BIG" or San Francisco Bay Area Interactive Group.

Now the video was a volunteer matter on my part and part of the agreement was that the video is mine, not their's and so I make it and post it and use it. I mean heck, if I'm not going to get an SF-BIG membership out of the deal, then I've got to protect what I do, right?

Which also means I get to rant, big time.

What I saw in the event discussion -- you can seee the video here after this break --



is a collection of 250 people, with maybe three Black faces inluding mine, and of which the vast majority were not tech-types, yet have some say over which tech-type gets what job if a tech-type dared to wade into their shallow end of the pool. Melinda Mettler , who represents the Academy of Art School of Advertising, made a flip set of remarks, indicating a near dislike forthe very students she's supposed to be trying to find jobs for. She says they're too cool, "life's a party, man."

Maybe it's because the tech-heads know that their real "job" is to go out and make their own company and not work for another large corporate bureaucracy full of game-players and back-stabbers. Maybe they know that the people doing the hiring don't know what they know anyway, so why go there?

Melinda says that tech-types don't want to leave San Francisco because it's too nice. No. The real reason is that the venture capitalists who would fund new firms are most likely to be here than in, say, New York or Chicago. That's why.

Watch the video. The only person who gets a pass from me is recruiter David Greenwald, and that's it. As far as I'm concerned, SF-BIG would do its members a favor if it had a panel on blogs and new media and coding and optimization, ....and a test. Call it a tech industry I.Q. test.

The lecture would be necessary, because as of this writing, most of the SF-BIG members would flunk the I.Q. test.