Tuesday, December 15, 2009

The case for Zennie62 at the Academy Awards - Oscar Buzz



As my video-blog career has grown I've noticed that many don't have a complete understanding of how to evaluate a person's effectiveness in the New Media landscape.

Even with innovative movies like Avatar, Star Trek, and the upcoming Iron Man 2, and popular television shows like 24, many in the media and entertainment business lack a good set of metrics to evaluate how news and culture bloggers are performing and where to send press releases or in this case, who to have at The Oscars or The Golden Globes.

So, using the subject of the 82nd Annual Academy Awards as a backdrop, I elected to create a video and a short presentation of the message-distribution powers and abilities of the Zennie62.com brand.

The Zennie62.com New Media effort consists of my main blog, Zennie62.com (which was called Zennie's Zeitgeist), 26 main blogs, an overall inventory of 100 blogs, my popular YouTube channel Zennie62 and video channels on Blip.tv and six other systems, my San Francisco Chronicle / SFGate.com main blog, Examiner blog, my USTREAM.tv Zennie62 channel, a channel at BlogTalkRadio, and finally my television show The Blog Report with Zennie62 on CoLoursTV.

Zennie62 has grown to become a New Media force. My videos are seen an average of 25,000 times each day on YouTube alone.  And as of December 12th, my YouTube videos were seen a total of over 10 million times in just over 2.5 years.




At SFGate.com, Zennie62 generated 1.003 million visitors in November 2009 and as of this writing on December 15th 2009 has already surpassed the 1 million visitor mark for December alone. If the current rate continues Zennie62 on SFGate.com will reach over 2.5 million visitors for December 2009.

In addition to the video-blog combination the Zennie62 brand has over 7,000 Twitter followers and 3,000 Facebook friends. In total, the Zennie62 brand is represented on over 34 social networks.

Zennie62 is the New Media presence that should be at all Oscar events. It's able to communcate what's happening in a multi-media way, quickly and efficiently.

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