Tuesday, April 24, 2007

Senator Barack Obama On U.S. Foreign Policy @ Chicago Council on Global Affairs - NY Times

Obama Outlines His Foreign Policy Views
NY Times | April 23, 2007

By Jeff Zeleny

CHICAGO, April 23 -- Senator Barack Obama said today that even though the global image of the United States has been sullied by the war in Iraq and a "foreign policy based on a flawed ideology," America must repair its standing in the world and resist the temptation to turn inward.

"America cannot meet the threats of this century alone, but the world cannot meet them without America," Mr. Obama said. "We must neither retreat from the world nor try to bully it into submission - we must lead the world, by deed and example."

In a speech before the Chicago Council on Global Affairs, Mr. Obama presented himself as a presidential candidate "who can speak directly to the world." After a sharp critique of President Bush, Mr. Obama called for increasing foreign aid to developing countries, expanding and modernizing the military and rebuilding fractured alliances.

"This president may occupy the White House, but for the last six years the position of leader of the free world has remained open," Mr. Obama said. "And it's time to fill that role once more."

Mr. Obama, an Illinois Democrat elected to the United States Senate two years ago, delivered the first major foreign policy address of his Democratic presidential bid to hundreds of supporters in the ballroom of a downtown hotel here. It is the first of several policy speeches he is scheduled to deliver in the coming weeks as he works to define his candidacy with specific proposals an Obama administration would pursue.

"This election offers us the chance to turn the page and open a new chapter in American leadership," Mr. Obama said. "The disappointment that so many around the world feel toward America right now is only a testament to the high expectations they hold for us. We must meet those expectations again, not because being respected is an end in itself, but because the security of America and the wider world demands it."

He added: "This is going to require a new spirit, not of bluster and bombast, but of quiet confidence and sober intelligence, a spirit of care and renewed competence."

In the opening three months of his presidential race, Mr. Obama has solidified his role as one of the leading contenders for the nomination, raising more money than any of his rivals for the primary campaign. But Mr. Obama is also striving to expand his appeal beyond that of a best-selling author and political celebrity as he tackles questions of substance and policy.

The United States must build a 21st century military, Mr. Obama said, in addition to "showing wisdom in how we deploy it." He called for expanding American ground forces, adding 65,000 soldiers to the Army and 27,000 to the Marines. But less than 1 percent of the military can speak Arabic, Mandarin or Korean - a shortcoming he said needs to be corrected through training and recruitment.

"We know what the war in Iraq has cost us in lives and treasure, in influence and respect," Mr. Obama said. "We have seen the consequences of a foreign policy based on flawed ideology, and a belief that tough talk can replace real strength and vision."

The Bush administration, Mr. Obama said, "squandered that opportunity" to unite the world after the terrorist attacks of Sept. 11, 2001. The war in Iraq, he said, "was based on old ideologies and outdated strategies, a determination to fight a 21st century struggle with a 20th century mindset."

"And after all the lives lost and the billions of dollars spent, many Americans may find it tempting to turn inward, and cede our claim of leadership in world affairs," Mr. Obama said. "I insist, however, that such an abandonment of our leadership is a mistake we must not make."

If elected, Mr. Obama said he would lead a global effort to secure all nuclear weapons and materials across the world within four years. In addition to securing stockpiles of nuclear material, Mr. Obama said the United States should work to negotiate a ban on producing new nuclear weapons material.

To discourage countries from building weapons programs, Mr. Obama endorsed the concept of providing reactor fuel through an international nuclear fuel bank, proposed last year by former Senator Sam Nunn, a Georgia Democrat who now advises the Nuclear Threat Initiative. As president, Mr. Obama said he would provide $50 million to get the fuel bank started and urge Russia and other countries to join.

Mr. Obama also called for the United States to rebuild its alliances, reform the United Nations and strengthen NATO.

"We have heard much over the last six years about how AmericaĆ¢€™s larger purpose in the world is to promote the spread of freedom - that it is the yearning of all who live in the shadow of tyranny and despair," Mr. Obama said. "I agree, but this yearning is not satisfied by simply deposing a dictator and setting up a ballot box."

Lisa Miller, a spokeswoman for the Republican National Committee, dismissed Mr. Obama's criticism.

"Senator Obama started his career with a tone of hope, but has quickly turned to one of blame," Ms. Miller said. "Obama has no foreign policy experience; therefore has no record of having done anything - wrong or otherwise. His comments today blamed others and failed to detail his own plan for success."

Signposts On The Zeitgeist - David Halberstam Passes - SF Chronicle

Signposts On The Zeitgeist - Paul Erdman Passes - SF Chronicle

I had the pleasure of meeting Paul Erdman only once, and was struck by his kindness and willingness to engage in conversation. He's one of those popular economists who's ideas and words were always part of popular culture and certainly a part of my intellectual awareness.


Paul Erdman -- expert economist and prolific writer

Carl Nolte, Chronicle Staff Writer

Tuesday, April 24, 2007

Paul Erdman, a world-class economist and banker who used his knowledge of economics and politics to write best-selling novels, died at his Sonoma County ranch Monday after a long illness.

He was 74.

Mr. Erdman was a renaissance man -- an expert on high finance who once was the CEO of a Swiss bank, wrote 10 novels and two non-fiction books, was an Internet and newspaper columnist, and was a man of charm and culture who could talk on nearly every subject.

His opinions on professional football were published in newspapers, he held baseball season tickets, and he admired the Georgetown University basketball team.

One of his greatest achievements, said his daughter Constance Erdman Narea, "was inspiring intellectual curiosity.''

"Knowledge was something very, very important to him,'' said Hernan Narea, his son-in-law.

Mr. Erdman had the rare gift of being able to communicate his knowledge in a clear and entertaining manner.

His first book, "The Billion Dollar Sure Thing,'' published in 1973, received an Edgar Award from the Mystery Writers of America. His second book, "The Silver Bears," was made into a movie starring Michael Caine and Jay Leno.

His books have been translated into 32 languages and spent a combined 152 weeks on the New York Times best-seller list. His other books include "The Crash of '79", published in 1976; "The Panic of '89" in 1987; "The Palace"; "The Swiss Account"; and his last book, "The Great Game," to be published this year.

His books were entertaining and got excellent reviews. "I gave 'The Palace' a read,'' San Francisco author Peter Delacorte wrote in 1988, "and I want to tell you, I was floored."

His genre was what reviewers called "financial thrillers,'' with complex plots and carefully researched settings.

"I never write about a place unless I've been there," he told Metroactive, an online book publication. His last novel -- "The Great Game'' -- is set in Uzbekistan, where Mr. Erdman traveled in 1991. He was intrigued at first by exotic places like Samarkand, but the book is a cautionary tale about power politics and oil in central Asia.

Mr. Erdman's books were more than entertaining -- "The Swiss Account," a 1992 novel, has been credited with triggering worldwide investigations into the role of the Swiss in connection with Nazi Germany during World War II.

Paul Emil Erdman was born in Ontario in 1932. His parents were Americans and his father was a minister. He was educated in U.S. prep schools and earned a degree from Georgetown's foreign service school. He later received a doctorate in economics with the highest honors from the University of Basel in Switzerland.

He was an international economist from 1957 to 1961 in Europe and at the Stanford Research Institute. Later, he founded and was the CEO of a Swiss bank.

Mr. Erdman visited San Francisco years ago and became enamored of the city.

"He could have lived anywhere in the world, but he chose San Francisco,'' said his daughter Constance. "He was a San Franciscan first and foremost.''

He lived on Nob Hill for many years, and also maintained his Sonoma County ranch, near Healdsburg, where he did a lot of his writing.

Mr. Erdman had strong loyalties. One was to Georgetown. He appeared frequently on campus and on the 75th anniversary of the foreign service school he was one of 12 alumni to be placed in the school's Hall of Fame. Another was former President Bill Clinton.

Mr. Erdman also made a point of always mentioning San Francisco or San Franciscans in his novels. One of his favorite spots, the Big Four restaurant on Nob Hill, appeared often.

Mr. Erdman is survived by his wife, Helly , of the family home in Sonoma County; two daughters, Jennifer Erdman of Healdsburg and Constance Erdman Narea of Greenwich, Conn.; and two granddaughters.

The funeral will be private.

Bush Greets Colts at White House

Bush Greets Colts at White House
By BEN FELLER
Associated Press Writer

WASHINGTON -- Even when football season ends, superstar quarterback Peyton Manning is hard to miss on TV. He has become such a marketable pitchman that his commercials -- a sports drink here, a credit card company there -- seem endless. Apparently, President Bush has taken notice while flipping the channels.

"So a lot of people here in the White House compound have been really looking forward to seeing Peyton Manning," Bush said Monday on the South Lawn. "They wanted to see a guy who gets more air time than I do."


The good-natured poke came as Bush welcomed another championship team to the White House: The Indianapolis Colts.

The Colts beat the Chicago Bears, 29-17, in a pounding rainstorm last February to become Super Bowl champs. On Monday, players basked in the sunshine below the South Portico, as Bush hailed them for ignoring naysayers and playing as a well-balanced team.

As he usually does at these events, Bush played up the theme of perseverance. He liked that the Colts fought through ups and downs.

"Isn't that what life is about, isn't it really?" Bush said. "Through the ups -- it's easy to fight hard in the ups. It's when the downs come that you've got to be a fighter."

The team's coach, Tony Dungy, became the first black coach to win a Super Bowl. Long one of the most respected figures in the National Football League, Dungy coped with the suicide of his son, James, in late 2005. Bush alluded to that.

"He is a man who has used his -- a position of notoriety to behave in a quiet and strong way in the face of personal tragedy that has influenced a lot of our fellow citizens," Bush said of Dungy, who stood next to him on stage. "And I want to thank you for your courage."

The Colts are used to getting showered with attention. More than 93 million people watched the Super Bowl. Yet the team's players and executives seemed awed to be at the White House, and they didn't hide it.

Players pulled out personal cameras to get photos with Bush. They did the same with another political star and football fan who showed up for the ceremony -- Secretary of State Condoleezza Rice.

Earlier, players visited injured troops at Walter Reed Army Medical Center. Manning, Dungy and a handful of others also got a 20-minute tour of the Oval Office from Bush.

"Winning the Super Bowl a few months ago was probably about as special as you could get," Manning told reporters after the White House ceremony. "But I'm not sure you could actually beat what's happened here today."

As for all those commercials, Manning said he's used to getting ribbing from teammates. All Bush did, he said, was provide "more ammo for the offensive line to have some fun with me."

Monday, April 23, 2007

CIA Should Get Eric Volz Out Of Prison - Falsely Accused Because He's White

I just saw a very disturbing CNN Anderson Cooper 360 segment on Eric Volz, an American doing business in Nicaragua who was arrested and then convicted of murdering his ex-girlfriend, even though ten witnesses, phone records, and other evidence have cleared him of being a suspect.

I could not believe the Nicaraguan kangaroo court came to the wild verdict and sentenced him to 30 years -- 30 years -- in jail! It's one of those television shows you've got to see to believe. It's shocking the injustice.

After watching this, I came to the conclusion that President Bush should send the CIA in to get him out of jail and bring him back home. The Nicaraguan crowd of poor people wanted him jailed because he's White apparently, even though evidence points to three other men, and not Volz.

There's website called "Free Eric Volz" that is up and a lot of articles written on this. But there is this moving post written by Eric after #134 days in jail (April 7th) that must be read:

April 4, 2007

Eric Update: Day # 134 in prison

A letter from Eric:

It has been some time since I have been able to get word out to tell everyone supporting me how I am doing and what is happening from my perspective.

I'm in a maximum-security prison about 20 minutes outside of the capitol city of Managua called "La Modelo." My mother has established a good relationship with the warden and he has been very kind, allowing me to visit with her and my step-father on a regular basis. As you can imagine, these visits have been invaluable in terms of being brought up to speed on all that is taking place as a result of my conviction. I have received a complete update on what is happening around the globe on my behalf. The amount of support and energy going into freeing me from this injustice is simply incredible. From a grass roots My Space campaign, letters to senators, international media, people praying and fasting, You Tube video, and all the awesome letters of encouragement and support, my sprits are greatly lifted and my strength has been miraculously restored. Your all are breathing for me! THANK YOU ALL FOR GETTING MY BACK ON THIS ONE!!! I'm eternally grateful and feel like the richest man on earth!

I have worn a small thread necklace with 2 small square ornaments for the last 5 years without every taking it off. A priest, in Jalisco, Mexico, in a very mystical experience, gave it to me. He told me as long as I took care of the necklace it would protect me. I grew superstitious of the piece and felt like it provided me with some sort of divine protection. I know it might sound silly to some, but I figured it was a harmless fantasy. It has survived 5 years of doing what guys do and the thing is still there as strong as ever. Needless to say, it really freaked me out when on my third day in prison after my arrest I noticed that one of the ornaments had fallen off. It was a sure sign that what lay ahead was not going to be pretty. After over 130 days in prison my necklace has taken a beating like never before. The water we have to bathe in seems to have somehow discolored the thread.

Last week after I was told about all that was being done on my behalf, I came back to my cell glowing, and decided I would restore the necklace. I utilized a combination of candle wax, the tag from my Nike gym shorts, some yellow thread and needle. It is not as 'stylee' as before, but it has taken on a new life, as have I, and symbolizes my life force in the face of this new chapter.

The best analogy I have come across for being locked up here is that it's like being buried alive. It is like having a cave collapse around you leaving just enough room to breathe and touch your toes. At first you are shocked and terrified. Time and space come to mean something totally different than before. You sleep a lot in the beginning. It is almost like a body function similar to hibernation that activates to deal with the extreme trauma. When you are asleep, you're not imprisoned.

The physical and mental claustrophobia sets in hard and never lets up. I reached a point where I had no choice but to turn and face it, let it cut deeply, let if ferment, and then I was able to transcend the new references of time and space. At this point it becomes a state of mind called "doing time."

I have buried myself in books, I meditate and pray, I live in my head and feel very centered. My spirits rise and fall. I refuse to join a gang. I maintain my independence and only socialize when I exercise and play soccer in the gallery. Despite the hardship and loss of freedom, I am developing. I'm developing in ways that would not be possible unless I was walking this path. I see this as a test; a rite of passage. I will not be defeated and I will see each and every one of you on the free side.

A friend asked in a letter, "Where are you pulling your strength from?" The answer is - all of you are my strength. The prayers, the campaigns, the letters, the movement - without you I would be lost.

I send my deepest and purest love to every person that had read these lines.

Eric V.


Get this guy out of the Nicaraguan grip. Send the CIA and the U.S. Army. One blogger has called for the US to stop lending to Nicaragua. I agree.

Here's an update on the appeal's process. I personally think Nicaragua's a joke at this point.

An Angry Taiwanese Man On The Heels Of Virginia Tech

The Virginia Tech tragedy shed light on the problem of guns, functioning psychotics, minority isolation in America, and the Angry Asian Guy.

What was that last one? The what?

Yep. Cho Seung-Hui was totally off his rocker, we all agree on that, but a number of people also believe that something made him snap over time. That something seems to be society itself. Cho comes off as a person who's envious of anyone White or rich, plus he seems to have a fixation with White Women and a dislike for Asian Women, even to the point of openly expressing this.

I have formed the view that some -- not all -- Asian Men who immigrate over to the United States are more likely to have a fixation on White Women and an idea that White Women -- and more specifically, blondes -- are to be the objects of their desire, and are more often of the view that Asian Women should date Asian Men and not want White Guys. (By contrast, American-born Asians don't have such issues on display and have no such fixation problem.)

I've observed this behavior from time to time and remember various examples from Grad School at UC Berkeley (like the Korean student who was PISSED that Korean women were dating White Guys and not him); today, there was someone at my gym who really fit the description and in a scary way.

(Now, as a momentary aside, one could echo Chris Rock and say that most Black men seem to make Blonde women the object of their desire, but since the rate of Black out marriage in America is actually less than that of Asians, it's not the "habit" people think it is.)

Ok, it all started with a short athletic Blonde woman who was working out on one of the machines and it happened to be one that I always use. Since she already beat me to the device, I curled dumbbells while waiting my turn. Ok, she was totally hot -- great athletic legs -- but not off the charts "hot" to be sure.

After a while, all of a sudden I hear this loud clanging not far from both of us but closer to me than her by far. I took a sideways glance and noticed someone lifting a barbell, but because I wasn't looking directly I could not see the person.

The person making the noise kept up the banging of weights and finally I did get a look at the noise maker. He was an Asian man with glasses who looked to be in his early 30s or so. But since I was concentrating on my workout and -- ok -- taking a look or two at the woman, I could have cared less about the guy.

Well, he continued the annoying act of letting the weight he was lifting hit its support frame hard, resulting in a loud bang. The more he did it -- and this was several times -- the more I moved away from him. I then realized he was trying to get the attention of the woman, and seemed real frustrated in the process, getting up from the weights, dancing around a bit as if to the tune on his iPod. So, what did I do?

I talked to her. I asked her if something was wrong with her back and about the way she was using the gym machine, as I could learn something.

Well, as this was happening I overheard the Asian man talk to a White Guy he obviously knew and who was nearby working out as well. But what he said to this man was not pleasant.

He said "Americans are stupid" and went on a general rant about people here and other matters I frankly tuned out from hearing because it was terrible. He sounded angry. He mentioned that he was from Taiwan and "We're different."

Great!

Then the hot Blonde White Chick moved on to another area, after showing me her way of using the machine, and then the Asian guy basically stopped being loud. He got up and looked for another place in the gym to workout another body part area. It was the most amazing display of what I contend is sexual frustration channeled to anger about America.

But it was also scary. In the dark light of Virginia Tech, I can't help but look at anyone fitting the behavioral profile of Cho Seung-Hui differently. That person does not have to be Asian, but does have to express, well, what I saw today.

Regarding what seems to be an wild focus on Whites on the part of Asians, I would hope that our diversifying society would make this less likely over time. It can be taken to dangerous extremes with unfortunate results.

Sunday, April 22, 2007

Steve Bornstein, CEO Of The NFL Network



All a Part of Its Vision

On Thursday night, word will come from a production booth in one of those studios, a signal will be shot to the sky and Bornstein's NFL Network will broadcast the first of eight Thursday-Saturday league games. It's a bold new venture for the league and the network, though not one that is without its tribulations. The NFL Network is not on three of the country's largest cable companies as they resist what they see as the league's heavy-handedness.

"If somebody else had done it, it would be great," Bornstein said. "But no one has done it. Right?"

The world he oversees is changing every day, faster than anyone in sports could have imagined. And a television network is only a small part. While this year the NFL will bring in $3.73 billion in television deals alone, there is another potentially more lucrative universe out there still mostly untapped, and it involves the Internet, cellphones and iPods. For want of a better term, the NFL calls this "new media" and has pinned hopes on its money-making promise.

It is Bornstein who must take his new network, sift through the haze of this wired planet and find a way to intertwine it all.

In 1980, when Bornstein was in his late 20s, he was brought to Bristol, Conn., to help a four-month-old sports network named ESPN grow. For the next two decades, he oversaw much of the station's development, first in the programming department and ultimately as an executive at ESPN and ABC through the 1990s. It was a stunning rise, that in some ways left those around him agape as ESPN blossomed beyond their wildest dreams.

"Clearly, Steve was somebody for whom the status quo was unacceptable," said John Wildhack, ESPN's senior vice president for programming, acquisitions and strategy, who was with Bornstein for much of the company's surge. "He kept asking, 'How do we do this better? How do we take calculated risks? How do we differentiate ourselves?' "

Peace and Prosperity

When the NFL first approached Bornstein in 2002, after a brief run as president of ABC television, there was no network, just a vision of something the league's 32 team owners felt was necessary yet did not know how to do. To build it they wanted someone who had created a network before, someone who would make their place unique. Bornstein was the obvious choice.

He said he sees a lot of similarities between those early days at ESPN and this new venture. Both have that unrestrained feeling, where every idea is wrought with head-tingling excitement. "Everybody has that razor focus," he said.

And yet when you get past the thrill of starting something that has never been done before, this remains a football network. And a professional football network at that. Unlike ESPN, where the borders stretch from Australian rules football to Sunday morning fishing shows, the NFL Network must live in a more confined world. Even as Bornstein constantly tries to point out that they are a "lifestyle network," not a football network, there is only so much football you can show.

Bornstein points to the exorbitant amount of money CBS, Fox, NBC and ESPN have paid to televise NFL games, repeats some of the anecdotal evidence of how networks have struggled when they dropped football and promises that no matter what next year's top-rated TV show might be, its ratings won't exceed that of the Super Bowl.

"There's no league that's been more successful in any way you measure that success than the NFL," Wildhack said.

But part of the reason for the NFL's triumph is the fact it has been mostly untroubled by labor strife. While baseball, basketball and hockey have been hit with crippling strikes and lockouts, pro football has sailed along, making billions of dollars. That bliss was tested this past spring when an unusual development occurred in the latest negotiation with the NFL Players Association: the owners bickered more with themselves than they did with the players.

The owners of the smallest-revenue teams felt they had fallen far behind those of the biggest money-makers. And even though all the teams equally share the league's enormous television and licensing contracts in addition to being restrained by a firm cap on player salaries, the disparity was showing itself in other ways. Franchises in bigger markets could generate money from suite sales that smaller-market teams couldn't touch.

Ultimately, they came up with a compromise. The players would receive at least 60 percent of every team's revenue, which created a bigger pool for the salary cap. But it caused a problem for the lower-revenue teams like the Buffalo Bills and Jacksonville Jaguars, which might see 70 percent of their intake going to player salaries while the New England Patriots and Washington Redskins would be spending only 60 percent. So to try and make up the difference, they agreed that the 15 highest-revenue teams would pay equally into a pot totaling $30 million to be redistributed to the 17 poorest clubs.

It only adds up to a couple of million for each small-revenue franchise. But at the same time the owners agreed that the 15 larger teams would also give up their profits from the league's new media ventures and share that money with the smaller-market teams as long as those small-market clubs dedicate at least 65 percent of their revenue to player salaries.

This is a confusing, but potentially significant clause.

As it stands now, the owners may take an option that allows them to blow up this latest labor deal in 2009, in part because some of the small-market teams still feel left out in the new contract, unsure how a trickle of money from the richer clubs is going to help them catch up. A potential solution -- and it could be a bit of a long shot -- is if there were a sudden flood of money from new media.

"It could be if new media was something substantial," said Bill Prescott, the Jaguars' chief financial officer.

Yet how much is substantial? No one really knows because no one has a grasp on exactly what new media are going to bring in, partially because the league is only starting to cut deals in this world, signing contracts for podcasts and cellphone telecasts. Just last month, the owners voted to operate the league's Web site, NFL.com, themselves. Previously CBS SportsLine held the contract.

"We hope that that [new media] will be a real contributor and hopefully it will ameliorate some of that" big-market/small-market tension, Jeff Pash, the NFL's executive vice president, said recently after testifying before a congressional antitrust hearing. "And also by bringing it in house we can keep that revenue as a league asset and share it equally among the 32 teams as opposed to having yet another revenue source that exacerbates revenue disparities between teams."

Or as Broncos owner Pat Bowlen said, "If [the media money] is coming from a league-owned asset, then it will be easier to cut it up and give it to the smaller market teams rather than to just take it from the higher-revenue teams."

The burden of this hope falls on Bornstein. He scowls at the suggestion of new media as a solution for the league's future labor woes, partially because he is dealing so much with the unknown. He is fond of saying "my crystal ball is no better than anyone else's," but his expertise is in running networks, not solving league labor disputes. Maybe using cellphones as a way to broadcast games or deliver breaking NFL news is a great idea. Maybe it isn't. Time will tell.

Still he feels it's important to slowly collect these technologies, hire people to develop them and see what they have.

"The league has always been really prescient about getting this stuff right and not be the first one in," Bornstein said. "I think they got it right."

It's a delicate balance. The NFL needs its revenue quickly to try and fill some of the gulf between big- and small-market owners, yet its instincts say not to grab too fast.

"There's going to be peaks and valleys and some acceleration and deceleration [in new media]," said David Katz, the head of sports and studios at Yahoo!, which currently streams NFL games on the Internet overseas. "The NFL has proven to be the best at exploitation and management of their assets. I have no doubt they will continue to be good at what they do."

League Leverage

In a way, Bornstein and the NFL are perfect for each other. Both are audacious, assured and accustomed to getting their way. "With Steve you always knew where he stood," Wildhack said.

So it probably shouldn't come as much of a surprise that in the last television deal, Bornstein and the NFL pulled eight games from the Sunday afternoon lineup and said they were going to place them on Thursday or Saturday and put them up for bid. The Outdoor Life Network (now called Versus) reportedly offered $400 million for those rights. An outlandish sum, if you think about it. But rather than take the easy money, Bornstein and the league decided to put them on the NFL Network, a move that league officials believe drove up the price of the other network's bids.

By putting its own games on TV, the league has leverage, something it has never been shy about using. A few months ago, with the games in hand, it turned to the cable companies and reportedly said the price per customer for the network would rise from 20 cents to 70 cents. The cable companies balked and a fight ensued that has left the NFL Network off three of the country's major cable systems -- Time Warner, Cablevision and Charter, meaning almost all of New York City will not get Thursday night's Denver-Kansas City game, barring a last-minute deal. Bornstein said such a development is unlikely.

The dispute with Time Warner surrounds the company's insistence that it put the network and the games on an expensive sports tier of service that would cost extra for subscribers. The NFL wants to be on the standard tier.

"We would certainly like to carry the network, we have a number of football fans," said Time Warner spokesman Mike Harrad. "But because of the price it's a niche-type service."

What Bornstein won't say, but some league officials will confide, is that the NFL is sure it can win a stare-down with the cable companies. When Thursday night comes and New York can't get the game, the NFL figures enough fans will be so outraged that Time Warner will come crawling to the bargaining table.

Likewise, the two bowl games the NFL Network is showing (the Texas Bowl on Dec. 28 and the Insight Bowl on Dec. 29) are not part of a strategic plan to show college football in the future, a league source said. Rather, the hope is a school from one of the markets served by a holdout cable company will be in the game. And when fans find out they can't watch their beloved State U in its bowl game, the cable operator will be besieged with angry calls.

It's a gamble, but one the NFL is willing to take, figuring fans will have to take sides. Either they choose the league with the highest ratings or the local cable company that is often a monopoly. The NFL thinks it can win that fight every time.

Even if the crapshoot doesn't pay off, the NFL Network has already won. It has managed to take a piece of the lucrative market that its games produce, it has already forced itself onto many of the country's cable systems as well as both its top satellite providers and it has subtly forced football further into the American consciousness.

Rich Eisen, the NFL Network's main anchor who worked seven years at ESPN, knew the NFL Network had changed ESPN when he turned on his old station on the night of the NBA draft in June and ESPN was doing a program ranking the NFL's pass defenses -- just minutes before the NBA's draft.

"I had to look at the bottom of the screen to be sure it was ESPN," Eisen says. "When I was at ESPN, I would say in April, 'We should be doing something on the NFL,' and they laughed at me. Now on the night of the NBA draft, they were doing the best pass defenses in the NFL. We have definitely challenged them, no question."

In his office, Bornstein talks about the station he has built from nothing and about how it will help feed the Internet, cellphones, iPods and whatever else has yet to be invented. He calls these connections "pipes." And he knows these pipes, when filled, and under the NFL's control, have the real potential of making his bosses in the NFL very, very happy.

"I'm a guy that likes winning, right?" he said. "One way you can measure this is: can you make money? I've found personally that's where I can excel."