Slingbox | Slingmedia At The MLB All Star Game, San Francisco

This isn't online marketing, but it's still interesting nonetheless. It's good old-fashioned ambush marketing. Now, what is that? It's defined as "when a brand pays to become the official sponsor of an event and another brand tries to connect itself to the same event, without paying the sponsorship fee and without breaking any laws" according to a Wikipedia listing.

In this case, Slingmedia put t-shirts on a bunch of employees and headed out to the All Star Game Home Run Derby, or more accurately, went to have cocktails at MoMos next to the ballpark. I caught them on camera and Slingmedia's Director of PR Brian Jaquet was good enough to give me a demonstration of how the technology works. Then I got a $50 certificate.