Vlogger Sarah Austin - who looks like a (she's gonna kill me for this) kind of cross between Britney Spears, Chelsea Clinton, and Heidi Montag - invited me to her coming back to San Francisco party Monday evening. (Yes, yesterday!)
Now, you may be saying "Who's Sarah Austin" - good question. She's a micro-celebrity tech vlogger who gained her fame from appearing first on Justin.tv and now has a livecasting show on Mogulus. The difference between what I do and what she does is she's not a political commentator and focuses more on tech. To that end, she started her own site Pop17.com and has drawn a range of guests from the tech industry and has Ford Motor Company (she's an "agent" of The Ford Fiesta Movement), Virgin America, Perkett PR and TechCrunch news blog as sponsors.
Sarah is a study in how to make vlogging a business and her party was no exception to her example. Held at the office of ZaudHouse Design Group in Portrero Hill, it attracted a group of about 50 friends and family members, and almost all of the friends were in tech. There were the usual suspects like my friend Cathy Brooks, who manages to turn up at every single tech event in the Bay Area. And there were folks I didn't expect to see like my friend digital video producer "Turbo Ted" - Theodore Terbolizard - who must be Oakland's only Republican!
But what was fun for me was to see this new product called Poken. I'm going to feature it in another blog post, but the idea is to exchange information with someone else as you would switch business cards. In this case, let's say you and someone has this small device called Poken. It's designed like a tiny plastic four-finger hand. When you and the other person touch the hands - "Hi Four!" - green LEDs in both light up, meaning you've exchanged information. When you go back to your home or office and plug into the USB port of your computer, the site is called up where you can sign up and if the other person signs up or is already there, you have their business contact information.
Sweet.
The party became a kind of "Hi Four" fest for a time, until we got to the part where the raffle was held (I won another Poken), and then we had an auction to take Sarah out on a date. The winning bid of $375 was made by a man, but he was almost beaten by a dog named Truman, who barked his bid during the proceedings. (Ok, he was coaxed by Cathy Brooks, but Ted counted it anyway!)
The party was also to benefit Summer Search, a national leadership development program. They gained $500 from the event.
In all, a fun time, and a learning experience too. The party was the perfect mix of business and fun. Here's an example: most parties have a host or no host bar - this one had a wine sponsor Gary Vaynerchuk, who's doing his live USTREAM.tv show as I type this, and the winery was Titus Vineyards near St. Helena. So, the wine gains not just the exposure from the party, but from this video-blog too. And that's true for Poken as well. What we have is the first stage of a kind of marketing model that should cause more to discover vlogging.
I hope.
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