Sunday, May 16, 2010

Miley Cyrus Lap Dance Video: Perez Hilton has Miley in short shorts

The only changes in the Miley Cyrus Lap Dance Video scandal are the passing of days and the diminished number of tweets cracking on Miley's friend, grind dance partner, lap dance receiver, and movie producer Adam Shankman.

Out of all of this, Miley Cyrus emerges even more powerful than ever.  At one point last year it seemed Miley Cyrus was going to turn away from her sex-oriented marketing campaign and this year she participated in more events to help those in need like "Help for Haiti."

Miley even ditched her popular Twitter account where she occasionally posted risque images of herself.  But then the video surfaced last week and from the comments on it, her fans are defending her:



 Perez Hilton captured Miley in what he identifies now as her "trademark" uniform and blogs:

Miley Cyrus was spotted in Calabasas sporting her usual uniform of exceptionally short shorts and HOrrendous boots

Bottom line: Miley Cyrus gets away with it because she's is the center of teen fashion and frankly teen female sexuality. Lap dances and grind are not only OK, they're standard action not just at night clubs but now at high schools, middle schools, and it would seem elementary schools, as reports of a video of a dance team of 7-year old girls would show (but you will not see it here).

And if you think it's just men who are looking at Miley Cyrus, you're wrong. Taking the YouTube Partner video demographic information on this blogger's TMZ-allowed version of the Miley Cyrus Lap Dance Video as an example, the viewership breaks down as follows as of this writing:

50 percent male
50 percent female

And the video is most popular with:

Female 13-17
Male 45-54
Male 35-44

But not by much. Digging deeper into the data, the reality is the spread of viewers by age and sex is almost even for all groups except ages 55 and up.

The sex and age categories that the Miley Cyrus Lap Dance Video are most popular with are not overwhelmingly greater in percentage than other age and sex groups, save for one group: Female 13-17.

Much of this videos views are driven by Miley Cyrus' core demographic of Female 13-17. In my video, 85 percent of the views from the age of 13 to 17 are female. According to my YouTube data, the only other category that is almost as dominated by one sex is 45-54, which is about 70 percent male. Think about that.

We have a story of a 16-year-old Miley Cyrus lap dancing with a man, Adam Shankman, of 44 and now 45 years old, and both of them represent the top demographic groups watching the video. I shudder to think of what a savvy marketer would do with such information, but we may be seeing the answer to my thought already.

Miley Cyrus is leading the trend of a teenage look; girls 13 to 17 follow and copy her. They go to websites like DressLikeMiley.com, and Cyrusfashion.com. And if they're not trying to copy her style, they're on fan sites like MileyFans.net and in forums defending her as "just having fun."

And even Beyonce's copying Miley Cyrus' style. Look at her at the Coachilla Music Festival with Jay-Z:



And don't make the mistake of thinking that Miley's lap dance and grind dance weren't common. YouTube's full of grind dances and lap dances created by young women.

But what's interesting, and that I have no answer for and must consult Zennie62.com's resident expert Dr. Christina Villarreal to weigh in on, is why the videos' second most popular demographic consists of men 45 to 54 and that's followed by men 35 to 44 with guys in their 20s and teens, then men over 54 last.

I'd have bet that men 18 to 24 would have been the leaders of the males. Not so. That's also true for the Miley Cyrus Stripper Pole Dance video, and that didn't even have a clip of Miley dancing. The lead demographic groups were the same as above, basically the Miley Cyruses and the Adam Shankmans.

It's apparent this overly sexualized Miley Cyrus is driving a movement who's impact and consequences have not been completely discussed, thought about, or seen for that matter. There's also, it seems, a fear of talking about where all of this is headed, and such conversation is challenged by comments like "Who cares?", "They're having fun", "Why do you care?", and so on.

Do we want a society where it seems teenage girls are dressing to turn on older men, or are we already there and its too late to stop it?

Stay tuned.

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