Carol Bartz took over for Yahoo Founder Jerry Yang as CEO on January 13, 2009. Bartz took on the challenge of reviving one of the Internet's pioneer brands, which had suffered from the disease of over-bureaucrasy.
Bartz' most recent and most exciting move was to acquire Associated Content, a news website of over 380,000 contributors, making it several times larger than Examiner.com.
Yahoo!'s purchase of Associated Content should cause the mainstream media to shudder, but the simple fact that's not the case shows just how little the mainstream media understands what's happening.
If Yahoo! structures its website relationship with Associated Content properly it could cause a massive cannibalization of online news traffic. If New York Times Publisher Arthur Sulzberger, Jr. had nightmares trying to deal and then partner with Google, and The Wall Street Journal's minders think The Huffington Post is annoying, they've not seen anything yet.
But that's only if Yahoo! knows exactly what it's doing with Associated Content, and that remains to be seen. Carol Bartz will pack the room for what will be an exciting chat. Personally, I hope Michael asks if any part of the twitter account Fake Carol Bartz (@fakecarolbartz) is true - especially the F-bombs.
How's that for buildup?
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