Jeffrey Katzenberg and M. Night Shyamalan Featured at 3D Movie Summit

Jeffrey Katzenberg

On September 15th and 16th at The Hilton Los Angeles Universal City, Ca, many of the Movie and Entertainment Industry's key players will meet for something called the 3D Entertainment Summit. But since this is really a story of the emergence of the 3D movie, it's more appropriate and searchable to call it the 3D Movie Summit.

The 2010 event is the third one in this annual meeting. Produced by Unicomm and The Bob Dowling Group, the idea is to have a forum to discuss and share ideas on the current and future state of the 3D art as applied to entertainment. It features DreamWorks CEO Jeffrey Katzenberg as keynote speaker and M. Night Shyamalan (Devil) as a featured participant.

3D Movies Are More Plentiful, But Drawing Crowds?

The 2010 3D Entertainment Summit comes amid a lot of excitement and a lot of concern about the expanded use of 3D. Avatar Producer and Director James Cameron recently spoke out against the conversion of 2D movies to 3D and called for a kind of committee to review and use of 3D in movies. Cameron even went so far as to slam Clash Of The Titans as an example of bad 3D.

About Clash, Cameron said "They worked against themselves with that film. I've heard people say that they couldn't watch (Clash of the Titans) in 3D and thought it looked better in 2D and they enjoyed the film more." Then Cameron added "Let's not do stupid stuff that's going to hurt this burgeoning marketplace."

Cameron attended the 2009 3D Entertainment Summit and reportedly "wowed" everyone as he was set to open Avatar; as of this writing, he's not listed as participating in the 2010 summit.

But Cameron's comment about "stupid stuff" could be leading to the reason why a number of 3D movie efforts don't pay for themselves at the box office.

On top of that, panning 3D has become sport of late. Jon Favreau, producer and director of the Iron Man movie series and the up-coming Cowboys & Aliens, gave an impromptu speech at Comic Con 2010 that's been the talk of the Entertainment Industry.

Favreau said that he wanted to make Cowboys & Aliens in 3D but didn't want to use video. The only option, making it in 2D and then converting it to 3D was one that was so disliked, the Comic Con audience said "NO." Here's the video:



Where 3D goes and is going in the wake of this developing "backlash" will be the talk of the 3D Entertainment Summit.

Stay tuned.