VMA's : Chelsea Handler, Lindsay Lohan, and MTV's Annoying VMA Website

Did Chelsea Handler kill it, or did she suck? That provocative range of choice best shows how viewers feel about her performance as host of The Video Music Awards, or The VMAs, and what they tweeted on Twitter. But for this blogger, Chelsea killed it because she was, well, Chelsea.

She did what she was expected to do: be sassy, valley-girlish, and black-male / ethnic focused in her humor. The bottom line is Chelsea Handler made money from of coming off like the chick who has fantasies of sex with black men every second of every day, yet is too afraid to do anything about it.

And when black men aren't on her mind - and that does happen (and yes, she has a white boyfriend, we all know that, so re-ready the paragraph above if you didn't get it) - Chelsea's getting into play fights with Kim Kardashian or getting Lindsay Lohan to spank her ass.

See:

2010 MTV Video Music Awards - More VMA Video

(You have to wait a bit for it...)

In other words, Chelsea's being just what the producers paid for. And that's got to be a lot of money.

MTV's Screwed Up VMA Website

What the Video Music Awards producers didn't spend a lot of money on was the VMA website. Boy, it's annoying. It is to because instead of segmenting the videos for individual play, they strung all of them together to play as one unit.

That's bad in a lot of ways and hurts them. If I'm looking for the video about Chelsea's opening, I have to wait for the damn part to play. MTV loses valuable click traffic from such a design and harms the bang for Toshiba's buck that could have been generated.

Oh. Toshiba's the sponsor of the site. Which brings me to another point: the video ad for Toshiba talks over the VMA videos on the site.

What the heck they were thinking is beyond this blogger, but it's like nails against a blackboard to have this ad video on auto-play.

Next year, MTV should just partner with YouTube.