Blyk Is Innovative Solution That Could Revolutionize Communications

I just learned about Blyk a few seconds ago. The website for the product reads..

Blyk is the new mobile network for 16 – 24s that’s funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month.

For advertisers, Blyk is an innovative, new media channel, providing direct access to the 16-24 year old market.

Blyk is now live in the UK. It will go pan-European during 2008 with the potential to reach over 40 million young consumers.

Blyk was co-founded by CEO Pekka Ala-Pietilä, former president of Nokia Corporation, and Antti Öhrling, Chairman and CEO of Contra Group.

Blyk has offices in London, UK and Helsinki, Finland

This network is free to the user and the target audience Blyk identifies is in every high school and college in the World. Wow. The most obvious connection to me is...

Well, I'm not going to say. Let's just leave this -- the clue: "Save The Cheerleader. Save The World."