SF Chronicle Owned By Craigslist? A Possible Future

According to Real Clear Politics, The San Francisco Chronicle is one of ten newspapers in trouble.  The total list in order from "still alive" to "almost passed on" is:

10. NY Daily News
9. LA Times
8. St. Paul Pioneer Press
7. Chicago Sun-Times
6. Detroit News
5. San Francisco Chronicle
4. Miami Herald
3. Philadelphia Daily News
2. Rocky Mountain News
1. Seattle Post-Intelligencer





The San Francisco Chronicle, at number five, may cease to exist if management and union can't get together on an adjustment to the collective bargaining agreement.  (UPDATE: Seattle P-I reported close to closure).  That did happen on Monday, with Thursday of this week set as the day for a large meeting for the Chronicle Guild to ratify the agreement.  As of the making of the video, no place was secured but that was to happen today, Tuesday.  It did according to Mediaworkers.org.

The day and time of the meeting is Thursday, March 12,  5-8 p.m respectively and the place is Cyril Magnin room, Parc 55 Hotel, 55 Cyril Magnin St in San Francisco (north from the Chronicle building on Fifth Street and across Market),  and discussion will be from 5:30-7:30 p.m.  They expect to have the vote at 7:30 p.m.

The Chronicle is threatening to cut 225 or more guild positions if the union that represents journalists and other employees doesn’t meet the company’s demands, according to Mediaworkers.org.

The paper has about 500 total guild members, according to a source at the Chronicle.

If the union does agree to concessions, then the paper would cut at least 150 guild positions. The paper wants workers to give up senority rights, cut back vacation and sick leave.  So the paper lays off employees, agreement or not. 

While this is happening, people are steadily moving online to get news.  The number of people visiting newspaper Web sites in January reached a new high,  according to the Newspaper Association of America.  During that month, 74.8 million unique visitors went to newspaper Web sites, an increase of
11% year-over-year and due to the interest in the Obama Inauguration.  It is the highest number of unique users recorded since the association started tracking online industry stats in 2004.

Meanwhile, San Francisco-based social listing site Craigslist drew  26.7 million unique visitors in May 2008 alone according to Nielsen Online.  That's just over one-third the total number of new visitors for all of the newspapers in their best month in history.  Craigslist earned $81 million in 2008, $55 million in 2007, and could "easily top $200 million" with some small increase in fees.  All of this with a staff of about 20 people. 

Craiglist is a giant, dwarfing the New York Times and SFGate.com in unique visitors by a large margin claiming 60 percent of daily page view traffic in an Alexa comparison with the two sites.  Why did the SF Chronicle not copy Craigslist?

Or more to another point, is the SF Chronicle going to merge with Craiglist?  I can tell you from a good source that conversations have taken place on some kind of relationship.  Will it lead to Craigslist
buying the Chronicle is anyone's guess, but it's a possible future.


YouTube, MySpace, Metacafe, DailyMotion, Blip.tv, Crackle, Sclipo, Viddler and Howcast

Detroit Free Press To End Home Delivery - WSJ.com

Detroit Dailies to Curtail Home Delivery - WSJ.com: “The publisher of the Detroit Free Press, the country's 20th largest paper by weekday circulation, is expected to announce next week that it will cease home delivery of the print edition of the newspaper on most days of the week, according to a person familiar with the company's thinking.”

Why Are Newspapers Dying? - O'Reilly Broadcast

Why Are Newspapers Dying? - O'Reilly Broadcast: “The emergence of the Internet proved newspapers' most challenging competitor, and the one that ultimately may have managed to do the newspaper industry in altogether. Most newspapers, from the veritable New York times on down, launched their own websites, reasoning that this was simply another medium in which to publish their own writers, but this viewpoint may have been somewhat shortsighted.

In 2003, the term blog first entered into the modern lexicon, an online editorial or journal written not by professional journalists but by eager amateurs who could publish by overcoming a far smaller barrier to entry - setting up a blogging site. With contemporary tools, the blogger could effectively start producing his or her own "news" within a few hours, and if they happened to be reasonably competent, were willing to invest some time into promotion and consistent in publishing content, they had a good chance to gain more "eyeballs" than professional journalists with thirty years of experience.

As of April, 2008, only three newspapers had a subscriber base in excess of 1,000,000 readers - USA Today (2.3 million), The Wall Street Journal (2.1 million) and the New York Times (1.1 million). Most newspapers average approximately 300,000 subscribers. This of course doesn't reflect total readership numbers - many papers sell a significant proportion of their subscriber levels in newsstand and library sales - but it does provide at least a basic metric for understanding the dynamics of newspaper publishing vs. the web.”

Why Are Newspapers Dying? - O'Reilly Broadcast

Why Are Newspapers Dying? - O'Reilly Broadcast: “The emergence of the Internet proved newspapers' most challenging competitor, and the one that ultimately may have managed to do the newspaper industry in altogether. Most newspapers, from the veritable New York times on down, launched their own websites, reasoning that this was simply another medium in which to publish their own writers, but this viewpoint may have been somewhat shortsighted.

In 2003, the term blog first entered into the modern lexicon, an online editorial or journal written not by professional journalists but by eager amateurs who could publish by overcoming a far smaller barrier to entry - setting up a blogging site. With contemporary tools, the blogger could effectively start producing his or her own "news" within a few hours, and if they happened to be reasonably competent, were willing to invest some time into promotion and consistent in publishing content, they had a good chance to gain more "eyeballs" than professional journalists with thirty years of experience.

As of April, 2008, only three newspapers had a subscriber base in excess of 1,000,000 readers - USA Today (2.3 million), The Wall Street Journal (2.1 million) and the New York Times (1.1 million). Most newspapers average approximately 300,000 subscribers. This of course doesn't reflect total readership numbers - many papers sell a significant proportion of their subscriber levels in newsstand and library sales - but it does provide at least a basic metric for understanding the dynamics of newspaper publishing vs. the web.”

Courant's Jessica Marsden Reports We've Got Too Much Media

Media Consumers Finally Saying, `Enough Already!'
Begin Cutting Claims On Time

By JESSICA MARSDEN | Courant Staff Writer
August 8, 2007

Americans' appetite for time in front of the computer, iPod or television may finally be on the wane, after almost a decade during which our media consumption grew steadily.

Consumers spent slightly less time with media - including both traditional and digital offerings, in print and onscreen - in 2006, compared with 2005. It was the first decline since 1997, private equity firm Veronis Suhler Stevenson reported Tuesday.

We now log an average of 9.7 hours each day consuming media. Some experts say we're at the saturation point.

"There's only so much time available to add more kinds of media," University of Hartford communications Professor Jack Banks said. "At some point, something's gotta give."

That something is likely to be traditional, ad-supported media like broadcast television and printed newspapers, which the report found are enjoying less attention from consumers as emerging media take up more of their time.

The 3,530 hours that the average consumer spent with media in 2006 - a whopping 40 percent of all hours, including sleep time - represented a 0.5 percent drop from 2005. Over the previous decade, media usage typically increased 1 percent to 3 percent a year, said Leo Kivijarv, vice president for research at PQ Media, which produced the report with VSS.

The term media was widely defined, including TV, newspapers, movies, books, music and video games, not to mention the wide world of the Internet.

Much of the previous decade's growth in media consumption stemmed from new technologies that generated new excitement. Kivijarv said. For example, consumers replacing VCRs with DVD players tended to spend more time with the new devices.

The slowdown in media consumption in 2006 represents a saturation point, Kivijarv said, but that doesn't mean Americans are waning in their hunger for the offerings on the vast media menu. Rather, he suggested, "on-demand" digital technologies allow consumers to be more efficient. Instead of leafing through several sections of a newspaper, readers are able to call up the two or three articles of interest to them, almost immediately on a newspaper's website, he said.

"Somebody goes online, they're very specific for what they're looking for," he said.

In a landscape as broad as American media, there could be plenty of room for growth in some areas even as others are saturated. For example, we could be unable to digest more active, leisure-time media at home, but have time available for more at the office, said Robert Thompson, professor of popular culture at Syracuse University.

The VSS report notes that media use at businesses and government offices - for legitimate work purposes - increased by about 3 percent in 2006, to an average 260 hours per employee. With a 40-hour week totaling 2,000 hours a year, that represents room for growth.

Then there is the matter of procrastination at work, as computers bring a festival of time-wasting opportunities that expand as old-line media jump online, Thompson said. Now that TV networks have started to offer their programming online, you can spend a very long lunch hour catching up on the latest episode of "Grey's Anatomy."

Last year, Thompson said, "was a big year for being able to watch TV at work and get away with it. You could never have dragged a portable TV set into your cubicle."

Young people are "probably at 100 percent media saturation, even counting sleeping," he said. Multitasking intersperses media consumption with the rest of life, and portable technology makes it possible to bring those habits anywhere, he said.

The report draws a sharp distinction between media that are mostly paid for by advertisers, such as broadcast TV and print journalism, and subscriber-funded media, including cable TV, video games and some websites. The first group, the heart of traditional mass media, is declining. The latter group is growing.

Advertisers have already followed audiences into new media, and that trend will gain speed. By 2011, the VSS report estimates, the Internet will surpass newspapers as the largest medium for advertising.

Contact Jessica Marsden at jmarsden@courant.com.