Buffi The Gym Girl - My New Sim Game - BuffiTheGymGirl.com

 

Regular visitors to our blog are undoubtedly saying "What?!" but I've not forgotten the basics of Sports Business Simulations: our sim games.  But I've spent so much time developing the online marketing and online reputation management aspect of the business, that I had to delay the introduction of my third classroom sim: Buffi The Gym Girl. 

What's Buffi The Gym Girl?

BUFFI THE GYM GIRL BETA is a simulation of a very real, daily activity: going to the gym and the reasons why we pick a gym or leave one. Since some consider gyms as great places to meet people, and to date, it comes as no suprise that people change gyms based on clientele. Enter Buffi, expertly played by actress Cynthia Lee (with her sister Mary Lee playing "Buffi's Sister".) 

Buffi is a beautiful, intelligent girl-next-door, approachable, talkative, and totaly hot and famous star gym rat and personal trainer. She's not shy about her opinions and if she comes to your gym, all kind of good things happen, namely, membership skyrockets.

Your job as gym owner is to make the right decisions to keep Buffi happy and prevent her from leaving and yet make a profit at the same time. You have several decisions you can make, from the monthly fee to use the gym, to the number of sales representatives you need to get new members, the money you spend on marketing and maintenance, the number of employees you have, and if you should expand the gym, provided you can do so.

BUFFI THE GYM GIRL is a system dynamics sim, so there are some business dynamics to be aware of. First, you can have too many members.

If you do, and Buffi's at your gym, she will leave.

You can spend too little money on maintenance, and if you do, Buffi will not come to your gym. You can have too few employees, and risk losing Buffi and everyone else. Or you can have too few amenities, and not get Buffi at all.

The question for you is can you run a successful gym and do without Buffi? That's something you will have to figure out for yourself, either for fun or as part of a business or sport management or fitness management class.  If you're interested in using this for your class, call me, Zennie Abraham, its creator, at 510-387-9809 or email: zennie@sportsbusinesssims.com

Buffi The Gym Girl Decisions

There are several decisions that make up Buffi The Gym Girl

"Expand Gym" - Select 1 for "yes" or "0" for no expansion.
"Number of Gym Employees" - Each change increases or decreases personel costs and impacts service.
"Gym Maintenance Expenditure" - Select the expenditure you will make for gym maintenance each month.
"Gym Marketing Expenditure" - Select the expenditure you will make for marketing the gym each month here.
"Gym Monthly Fee" - What You Will Charge Per Month For Gym Membership
"Number of Gym Sales Reps" - Select the number of sales people at the gym.
 Click For Buffi The Gym Girl - Beta

Arianna Huffington - The Web Killed Karl Rove Politics

 At the Web 2.0 Summit, where web tech people get together to discuss the ever changing nature of the advance and use of the Internet and Internet technology , Huffington Post founder Arianna Huffington summed up why President-Elect Barack Obama prevailed over Senator John McCain:

"The McCain campaign didn't have a clue," said Huffington in a reference to technical rather than intellectual deficiencies. "The Internet has killed Karl Rove politics."

I'm sorry I missed Web 2.0, but I'll catch the Expo.  But the matter of just how the Internet killed Karl Rove politics bears exploration.  In brief, the Internet allowed the free and rapid transfer of information between people, thus allowing a single episode of rumors and negative information that would have altered the course of a campaign in the past to be 1) quickly countered and 2) replaced by new news in the cycle.  That leads to a related point: the news cycle is now in less than a day, it's more like a six hour process.  Thus, news that's really a day old has been repeated again and again online often before it hits the newspapers the next day.  


That didn't happen in 2004, and so Karl Rove's "divide and conquer" strategy worked.  Not today.  

Y! Live Stopping It's Broadcast December 3rd 2008

I just saw this post  explaining that Y! Live, Yahoo's experiment in online broadcast distribution, will be going off the air December 3rd:

Our mission here on the Brickhouse team is to quickly develop product ideas that can add value to Yahoo! as a whole. To do this effectively we constantly evaluate our early-stage products and sometimes have to make the hard decision to move on, in order to continue exploring new territory and developing new products.

So it is with great sadness that I share the news that Yahoo! Live, a Brickhouse project in social broadcasting will be going off the air on 3 December 2008. We’d like to thank everyone who has participated. Without all of you, Y!Live would not have built the strong community that it has. It has been really interesting (and entertaining) to see all of the ways broadcasters have used Live, developing it into a place for all sorts of social interactions.

Commission Junction: Never Made Money Off CJ.Com; Now I Know Why

Commission Junction: Never Made Money Off CJ.Com; Now I Know Why

Class action lawsuit reveals abuses of the affiliate marketing industry.

Yep. Commission Junction, the pioneering affiliate marketing company, is involved in a nasty lawsuit. Here are the details:

If you joined or were a member of the affiliate marketing networks operated by ValueClick, Inc., Commission Junction, Inc. and/or Be Free (collectively, “Defendants”), between April 20, 2003 and the present, you may be a class member in Settlement Recovery Center et al. v. ValueClick, Inc. et al., No. 2:07-cv-02638-FMC-CTx, a lawsuit which is pending in the Central District of California. The Settlement Notice informs you of the Court's certification of a class for settlement purposes; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement or object to the settlement.

The proposed settlement will resolve claims that Defendants failed to adequately monitor Commission Junction’s Network for the use by third parties of software that does not comply with Commission Junction’s (“CJ”) Publisher Code of Conduct and that is intended to steal or divert commissions from publishers on CJ’s network (“Non-compliant Software”), failed to adequately monitor or prevent third parties from engaging in the theft or “hijacking” of commissions from Advertisers and Publishers on CJ’s Network, and failed to make sufficient disclosures regarding the existence of Non-compliant Software and commission theft, resulting in losses to both advertisers and publishers on the CJ Network.

The proposed settlement will provide a monetary recovery to eligible class members. For class members that currently maintain an account on the CJ Network will receive payment through payments or credits deposited or applied to their CJ accounts; eligible class members that no longer have accounts on the Commission Junction Network will receive a check for an equal amount.

Cuil Is A Cool Search Site That Launched This Week

So have you tried the website Cuil, well, it's actually a new search engine like Google. Check it out. More later.

Robert Scoble Talks About PodTech Demise At TechCrunch Party

I present my long form video documentary of the TechCrunch | August Capital Party held Friday, July 25th 2008 at
August Capital and hosed by TechCrunch Co-Founder / Editor Michael Arrington. First, let me thank Michael for the opportunity to do this at his event, as well as the time he gave me. Second, let me thank all of you who gave me your time at the party, which was the vast majority of you.

I set out to form a pattern of opinions on what the Democratic Party and Senator Obama should address on the eve of the Democratic National Convention. I also tried to give a view of what people were working on in the tech / web community. There's a lot here. But I also tried to make something fun to watch, with a beginning, a middle, and an end.

The video is 41 minutes long and some of the highlights: TechCrunch's Michael Arrington explaining that he hope Barack Obama sicks to his concern for "net neutrality" as well as his hope that issues regarding H1 Visas, the FCC, and the avoidance of Internet Taxes are addressed. Technorat Founder and Chairman David Sifty introducing his new venture OffBeatGuides.com. The great EtchStar.com service for devices like iPhones. An iPhone App from VSmax.com. Sara Lacy telling the Democratic Party to "get some balls." Andrew Mager talking about the party and introducing Cathy Brooks of Seesmic, who in turn introduced the Legendary Robert Scoble, and Brooks echoing (unknowingly) Lacy when she says the party should "grow a pair." And Robert talking -- at considerable length -- about what happened to PodTech and what it says, if anything, about the economics of Podcasting.

In all the message to the Democratic Party and Senator Obama was to work to achieve unity, don't fashion policies that tax the Internet or harm Net Neutrality, be courageous, and for Senator Obama to stay the course.

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Zennienet.com - The Newest Social Tagging System

If you use Digg, or Reddit, or Mixx, then you're familar with "social tagging". Now, there's a new system right here at Zennie's Zeitgeist, and will soon be on our other blogs: Zennienet.com

Try it.