Google rankings and video: YouTube Partner Nalts

Kevin Nalts is one of YouTube's most successful partners with over 150,000 subscribers, and generally posts very interesting and entertaining video-blogs, like this one where he tries to scare his kids by wearing a Gorilla costume:



But Nalts also is a full time marketing consultant who has clear views on how to get videos to the top of Google rankings. Some of his views, particularly on the value of videos embeded on other websites, are controversially wrong, but in general his view is quite valuable.

At his blog Will Video for Food, Nalts offers his advice on getting your video to the top of Google Rankings. What's particularly informative is his finding that confirms what I've told anyone and everyone: buying ads on Google is a waste of money compared to the more time-consuming but rewarding effort of getting to the top of a ranking in Google; what's called a "natural search result."

Nalts reports that our eyes look to the google search results much more than to the right-placed ads.

I will offer this: with "bots" issuing automatic clicks on Google ads, a customer winds up paying for "false traffic" that does not lead to a purchase or even a page impression. New Scientist has a great article on this problem. In it, Will Knight reports:

"It is possible for an attacker to shut down or seriously impair any Google AdWords advertising campaign by artificially inflating the number of times an ad is displayed - but not clicked on."

And that can kill a Google AdWords campaign. The best route is to focus on good SEO and multi-platform exposure. In other words, have a website, a blog, YouTube and Blip.tv channels, and many interconnected social network pages, from Facebook to hi5.

Stay tuned.

Rielle Hunter and John Edwards affair: Andrew Young took the fall

Now that former Democratic Presidential Candidate John Edwards admitted that he was the father of Rielle Hunter's daughter Quinn, a lot more detail is being released. It reveals that long time John Edwards political aide Andrew Young took the fall for John Edwards.

According to ABC News, Andrew Young, who was at one point reported to have been Rielle Hunter's boyfriend, revealed that it was all a cover-up to protect John Edwards. In an ABC interview to be aired January 28th, Young said:

"Get a doctor to fake the DNA results," Young said Edwards told him. "And he asked me ... to steal a diaper from the baby so he could secretly do a DNA test to find out if this [was] indeed his child."

Since the affair was revealed, John Edwards allegedly went out to attack Andrew Young and smear his reputation, after Young expressed his concerns about the affair and the role he was asked to play in it.

In response, and to clear his name, Andrew Young began to shop a 20-page proposal for a book last June 2009, According to The Daily Beast. In it, Young claimed he was paid to go along with the hoax that he and not John Edwards was the father of Rielle Hunter's baby.

But when Andrew Young wanted to stop playing along he was cut off from John Edwards and reporters suddenly found a history of arrests (for check forgery and burglary) and convictions (for driving while intoxicated) for a person who was previously reported to be clean cut.

In the ABC January 29th interview, Andrew Young is going to offer more details of the story.

John Edwards civilian admits that John Edward politician was lying

As far back as October 2007, this blogger was one of the first to cover the then largely ignored claim that John Edwards was having an affair with Rielle Hunter. In August of 2008, John Edwards admitted to the affair...



But said he's not the father of her child. Still, the admission destroyed John Edwards' political career, just when he was poised to have a key role in the Obama Administration. Now, his campaign all but gone and his Twitter account inactive, John Edwards is a civilian.

John Edwards

Today, John Edwards admitted what was long speculated by The National Enquirer:

“I am Quinn’s father. I will do everything in my power to provide her with the love and support she deserves. I have been able to spend time with her during the past year and trust that future efforts to show her the love and affection she deserves can be done privately and in peace.

It was wrong for me ever to deny she was my daughter and hopefully one day, when she understands, she will forgive me. I have been providing financial support for Quinn and have reached an agreement with her mother to continue providing support in the future.

To all those I have disappointed and hurt these words will never be enough, but I am truly sorry.”

This ends a long and very sad sex scandal that started in August 2007, when the New York Post Page 6 ran a column reporting that a politician had a girlfriend:

WHICH political candidate enjoys visiting New York because he has a girlfriend who lives downtown? The pol tells her he'll marry her when his current wife is out of the picture.

Then, late 2007, when the National Enquirer first speculated that Edwards was fooling around, and then "progressed" to Edwards being discovered by two National Enquirer writers as he was attempting to visit Rielle Hunter in July of 2008:



This story is a study in how the media can avoid a story both to protect a politician and to just skip over what's considered sensational.

In this case, The Huffington Post's Sam Stein was one of the first to take the National Enquirer story seriously and write a blog post on it but after first being led to it by then then removed-from-the-Internet campaign videos made by Rielle Hunter.

The Daily Kos took Stein to task as John Edwards was then their darling candidate.

Then Sam Stein wrote a full post on the affair speculation that was removed and replaced by a safer and more watered-down version that only pointed to the Enquirer's story and did not offer detail.

The delay in reporting the Edwards scandal, as America was deep into an intense Democratic Presidential campaign, allowed John Edwards to rise in campaign dollars, polls, and expectations from supporters.

The Atlantic's Marc Ambinder called it "a trash story". The LA Times removed links to a post on it.

Meanwhile, Elizabeth Edwards was being left in the dark. No word on her view of Edwards' statement today. Yet.

Scott Brown is no Sarah Palin; Sarah Palin is no Scott Brown

There's an idea flying around the media and the conservative blogs that Former Alaska Governor and Fox News Commentator Sarah Palin would match well with new Senator-Elect Scott Brown in some kind of dream 2012 President / Vice President matchup.

The idea was even echoed on CNN's Larry King Live Wednesday night by CNN Commentator David Gergen, who's penchant for making questionable statements has risen to alarming proportions of late.

For several reasons that to some are sexist, Senator-Elect Scott Brown is being compared to Sarah Palin. In fact, one blogger called Scott Brown "The Next Sarah Palin". The main reasons are than both are between 40 and 50 years of age, are considered good looking, white, Republican, athletic, and former models. But those comparisons are proving to be "skin deep".

As Joe Weisenthal rather roughly put it in "The Next Sarah Palin"...

Most notably, Sarah Palin is a big loser, and she's no longer the hero, insurgent member of the party. She is seen as having helped lose the 2008 election.

Still, the paring of Sarah Palin and Scott Brown was indirectly ignited by The Wall Street Journals's Washington Wire, which speculated that Scott Brown may be ready to run for President in 2012, of course, forgetting that Brown just got elected, hasn't been seated, and doesn't know Washington.

In reality, Scott Brown has little in common with Sarah Palin. Brown's a lawyer; Palin is not. Palin' claims to be a conservative (or what this blogger calls a "couch potato conservative"); Scott Brown is considered to be a liberal Republican or what he calls a "Scott Brown Conservative."

The Nude Debate



And then there's that nude model issue. Scott Brown posed nude for Cosmopolitan back in the 80s, and it did nothing to harm his political campaign. Sarah Palin was a beauty pageant contestant and she was criticized for it. That difference in treatment has got the attention of  bloggers and not without considerable outrage.

In the NY Daily News on Wednesday, Jeremy Mayer called it "Full Frontal Sexism":

Surely it is not one of the great injustices in America today that women who pose nude are probably ineligible for higher office, while Brown's nude modeling is just an unusual feature on his resume. But it is emblematic of the differing standards we have for women and men in public life.

In RH Reality Check, Nisha Chittal let loose with her anger:

But had a woman candidate done the same, it would have cost her the election. No female politician could hope to make it out of a scandal like that...She was derided as a dumb beauty queen, but he’s praised as a “hunk.”...Monday night on Fox, the Washington Post’s Sally Quinn said that Brown is a "hunk" and the fact that he posed "semi-nude" actually "gave him a huge advantage in terms of the public recognition" and that "It made him a recognizable public figure, which he was not before. A lot of women think he’s really cute." It’s appalling that the media hasn’t shown more outrage over the now Senator-elect Scott Brown’s actions, where we most certainly know they would do so had it been a woman. But perhaps I shouldn’t be surprised – this kind of sexism has long been rampant in our media system.

The point is that Scott Brown got away with just what did Sarah Palin in: being "expressive". But while Brown did use his looks to his advantage, and the media played along with it save for this blogger, no one has accused him of being uninformed on policy; a charge that dogs Sarah Palin to this day.

Lastly, Scott Brown did not seek Sarah Palin's endorsement and has yet to appear with her at a campaign-related event. Scott Brown did not seek Sarah Palin's endorsement. Scott Brown is more supportive of abortion rights than Sarah Palin will ever be. Scott Brown is no Sarah Palin; Sarah Palin is no Scott Brown.

Let's hope for his sake that he's no John Edwards.

GNA 1.0 - Glenview Neighborhood Association, Oakland

(Glenview street banners, courtesy of Maja Brugos Design: www.brugosdesign.com)

Yesterday's clouds dumped another inch of rain onto Oakland. More t-storms may be in the stars for the Bay today, with more precip. into next week.

Some of the banners along Park Boulevard have buckled in the harsh weather, flapping in the high winds and in some places, coming loose from their streetlight mounts. Below them runs the garden median; the city nearly shut off its drip water system last year due to budget cuts. Today it's soaked. Water brims, then runs down the Glenview slope and into the sea.

Next spring, the Glenview Neighborhood Association (GNA) plans to host a gardening party on the median. But while winter still reigns in Oakland, they've been busy with a little virtual refurbishment.

Yesterday the GNA launched a new Web site, and invite you to tour their virtual home today: GlenviewNeighbors.com.

Visit your GlenviewNeighbors online and consider making a donation. Your membeship will go to feed the plants on the median; they will fund online projects with the neighborhood youth. It could also purchase new flags for the Glenview—a nice distraction from the potholes on Park.

Conan O'Brien out at NBC; Libby Schaaf in at Oakland City Hall

At first, Conan O'Brien and Libby Schaaf may seem as far apart as NBC and The City of Oakland. But as New Media brings the worlds of politics and entertainment closer together, it's appropriate to look at two events unfolding at the same time, and involving two people who are going in different directions but similar, still.

Libby Schaaf

Conan O'Brien is leaving NBC. The victim of NBC and Jay Leno's decision to return Leno to his host spot on The Tonight Show, Conan O'Brien said he was just days closer to going on his greatest "drinking binge" ever. Rightly so; Conan was pushed out and there's no guarantee that Jay Leno will fare any better as the (new) The Tonight Show host, as the juggernaut that is The Late Show With David Letterman chugs on.

Meanwhile, Libby Schaaf is a new entry into the public eye, and this blog post is specifically designed to introduce her to a much larger audience than the common, pro-forma, locally centered, boring, self-serving blog post would accomplish. And it's for a very good reason: Libby Schaaf, even if she does not know it, is poised to take over Oakland Politics.

Let's look at Libby Schaaf before we turn our attention back to Conan O'Brien.

First, to clear decks, Libby is a personal friend of this blogger, and has been since 1991. For all of those years Libby has been one thing: passionate about Oakland. Ms. Schaaf worked hard to help Oakland School Board members get elected and in some cases re-elected. She was a fixture as a volunteer at the Oakland Festival at The Lake. And Libby has been involved with many non-profits, like Oakland CARES when it was active, and the Oakland Symphony; in fact, the list is too long to mention even from memory.

Libby has always concerned herself with how to make Oakland better. And she's passionate (that word again) about helping women get connected and employed in business and of helping those less fortunate than she. Libby walks her talk.

Currently, Libby lives in the Montclair District and is planning to run for the City Council seat currently held by Jean Quan, who's running for Mayor of Oakland. To that end, after talking with a number of people, Libby hired locally-known campaign consultant Doug Linney as her campaign manager. She has a "kitchen cabinet" as well. She's ready, although this blogger is concerned she's running an all too conventional campaign, one not appropriate for her aura - for who she is.

Libby's plan has been to run because Jean Quan's not running for her City Council seat. If Jean changes her mind, then Libby would have to decide if she really wants to drop out of the race.

If Jean Quan elects to go back to her current seat (which she should not do as she would be a good candidate for Mayor), Libby should challenge her for the District Four City Council Seat.

Libby would beat her.

Why?

Libby Schaaf has Conan O'Brien's stage presence, good looks, ability to connect with people, and genuine passion for Oakland and for life that just comes through. What can serve her well is to realize that she must run as Libby Schaaf and not as "Libby Schaaf who's held this or that position with the City of Oakland and worked for Oakland City Councilman Ignacio De La Fuente." Nothing against De La Fuente (District 5 - Central East Oakland, Fruitvale) at all, but Libby's much bigger than Ignacio, she just doesn't know it.

Libby has an incredible star power that has been diminished by the lesser ambitions of a number of people she's chosen to surround herself with. (Oakland is full of these types; very intimidated by anyone with high ambition and willing to cut down any person that has it.) Libby belongs on stage...as a guest on Conan O'Brien' show and representing the City of Oakland.

Seriously.

In fact, now that Conan O'Brien will be out at NBC and richer for it,he reportedly has the time and money to come to Northern California and help Libby get her campaign off the ground.

With Conan O'Brien involved, Libby Schaaf would see her possible future, work to achieve it, and do so.

Stay tuned.

Nine Foreign Language Films remain in Oscar race

The Academy of Motion Picture Arts and Science announced that nine foreign language films advanced in competition for the category of best Foreign Language Film. The original list consisted of 65 films in this category.

Here's the list of films in alphabetical order, by country:

Argentina, El Secreto de Sus Ojos Juan Jose Campanella, director;
Australia, Samson & Delilah Warwick Thornton, director;
Bulgaria, The World Is Big and Salvation Lurks around the Corner Stephan Komandarev, director;
France, Un Prophète Jacques Audiard, director;
Germany, The White Ribbon Michael Haneke, director;
Israel, Ajami Scandar Copti and Yaron Shani, directors;
Kazakhstan, Kelin Ermek Tursunov, director;
The Netherlands, Winter in Wartime Martin Koolhoven, director;
Peru, The Milk of Sorrow Claudia Llosa, director.

The Academy reports that the short list is determined in "two phases":

The Phase I committee, consisting of several hundred Los Angeles-based members, screened the 65 eligible films between mid-October and January 16. The group’s top six choices, augmented by three additional selections voted by the Academy’s Foreign Language Film Award Executive Committee, constitute the shortlist.

The shortlist will be winnowed down to the five nominees by specially invited committees in New York and Los Angeles. They will spend Friday, January 29, through Sunday, January 31, viewing three films each day and then casting their ballots.

The nominees will be announced February 2nd at 5:30 a.m at the Academy’s Samuel Goldwyn Theater. The Oscar telecast will be Sunday, March 7th, 2010 at Hollywood and Highland and telecast on ABC.

Conan O'Brien on Fox Twitter account a hoax, suspended

The much-reported Conan O'Brien on Fox Twitter account - http://www.twitter.com/ConanonFox - has been suspended. The account was discovered two days ago leading to reports that Conan O'Brien was headed over to Fox after losing his 11:30 PM late night spot to Jay Leno after his 10 PM show failed to draw profitable ratings.

Now it has been reported that the Twitter account was a hoax; still the fact is that Conan's leaving NBC.

As for the fake Conan on Fox Twitter account, TMZ reports it was reportedly created by Red Sox fans, perhaps some of the same ones angry with Martha Coakley in her race against now Senator Scott Brown. But there was a real account in its place; that one was switched with tweet, "Triumph means so many things to so many people SoSH." And...

The SoSH can be traced back to a Boston Red Sox fan forum called "Sons of Sam Horn." TMZ contacted one of the site's moderators who told us one of their faithful members, "on his own ... recreated the Conan on FOX Twitter site and referenced SoSH."

The new show, or any new Conan show, could not start until after September 2010, according to Celebridoodle.com, because Conan's NBC contract prohibits his appearance on any other network until that time.

Stay tuned for more on Conan's planned drinking binge.

Conan O'Brien and NBC to reach settlement deal tonight

Late Night Talk Show Host Conan O'Brien and NBC are close to a settlement deal that would net Conan O'Brien with $8.1 million for his staff, a full $600,000 over the original deal.

According to TMZ.com, NBC will pay $7.5 million to his staff, and while his executive producer will make $4.5 million, it's in addition to the $7.5 million to staff as a whole.

NBC thinks they will make money if Conan walks and Jay Leno takes his spot on The Tonight Show. The reason for this is Jay Leno makes $45 million while Conan would lose $5 million.

Meanwhile, all signs point to a Friday farewell for Conan, according to Forbes, which reports Conan saying:

"Hi, I'm Conan O'Brien, and I'm just three days away from the biggest drinking binge in history."

Stay tuned.

Tornado warning in Santa Cruz, San Jose, Bay Area

The National Weather Service has issued a tornado warning for San Jose and The Bay Area, today, Wednesday. The NWS issued a tornado warning for parts of Monterey, Santa Cruz and Santa Clara counties in the San Francisco Bay Area. This happened after wind gusts as fast as 85 mph were reported today.

This blogger has never heard of a tornado warning in The San Francisco Bay Area until today. In Santa Cruz County, California, 36,000 people lost power. Yesterday, Oakland was battered by hail storms. Rain has pelted the San Francisco Bay Area all day long.

According to SFGate.com and the National Weather Service' Dan Reynolds, what we're experiencing is called an El Niño, where thunderstorms over warm weather over the Pacific Ocean shoves clouds across the Pacific and into the West Coast. Since there's no high pressure system to crowd-out the El Niño, it dominates the weather.

So get an umbrella, if you must go outside.

Stay tuned.

Is All White Basketball League a good idea?

Other than the death of Jennifer Lyon, Senator Scott Brown, and Heidi Montag, one of the more controversial topics is the attempt to develop an All White Basketball League. According to Associated Content, a man named Don Moose Lewis is pushing the idea because, as he put it,..

"There's nothing hatred about what we're doing. I don't hate anyone of color. But people of white, American-born citizens are in the minority now. Here's a league for white players to play fundamental basketball, which they like. Would you want to go to the game and worry about a player flipping you off or attacking you in the stands or grabbing their crotch? That's the culture today, and in a free country we should have the right to move ourselves in a better direction."

But is this, an All White Basketball League, that better direction?

The plan is for the league to be based out of Atlanta, Georgia with all teams owned under a single entity. A $10,000 licensee fee is required to establish an organization in any one of 11 additional cities.

The response to an All White Basketball League has been anything but favorable. Ryan Christopher DeVault wrote:

This just seems like a bad idea all around, and something that won't find as much support as Don Moose Lewis is hoping that it will. While claiming that he isn't racist, isn't it racist in itself to create a league that won't allow people of color to play?

Don "Moose" Lewis is trying to drum up support for his league idea in Augusta, Georgia, where Tiger Woods became the first person of color to win The Masters. Augusta Mayor Deke Copenhaver thinks the idea is not in the sprit of inclusiveness:

"As a sports enthusiast, I have always supported bringing more sporting activities to Augusta," he said. "However, in this instance I could not support in good conscience bringing in a team that did not fit with the spirit of inclusiveness that I, along with many others, have worked so hard to foster in our city."

What's interesting is Moose" Lewis says he's not racist, but says he wants to emphasize fundamental basketball, and not "street-ball" played by "people of color." In this, "Moose" Lewis failed to mention the number of white players who have mastered the same "street-ball" he says only people of color play.

The other issue is the reverse racism Don Moose Lewis shows by stating that whites essentially don't play basketball well and have to be shielded from black and minority players. But what's more disturbing is Lewis is showing the same segregation active in the 1960s.

The problem with his league idea is that in the diverse 21st Century, players on his all-white league will eventually want to play with black, minority, and European players just to see how good they are. That dynamic alone will cause the league to fail.

Right now, the league is without a place to play. Given the looks of things, it may never get one.

Stay tuned.

Massachusetts Senate Race: Scott Brown won for Brown, not GOP

The Massachusetts Senate Race saw Scott Brown's win the US Senate seat that was occupied by the late Senator Ted Kennedy, but the victory a win for Scott Brown, not for the GOP. Only a charismatic, relatively young, youthful, cocky, and properous-looking white guy could get away with opposing aide to 9-11 volunteer workers and posing nude in Cosmo, yet still fill a seat occupied by the late, legendary Senator Ted Kennedy.

Senator-Elect Scott Brown (R) Mass.

Scott Brown looks like and carries himself like this blogger's good friend and Cal-Berkeley buddy Greg Haywood (who's a Democrat), who also has the great knack for endearing himself to people, sometimes saying ridiculous things, and yet coming away smelling like a rose. CNN's David Gergen is wrong (as usual) because President Barack Obama does not need to "back off" of anything, including health care.

(As a momentary aside, CNN's David Gergen's great at painting a broad-brush concept, yet not filling in the blanks. For example, he says that President Obama must now "Govern from the center". What does that mean? What's the center? How does that square with our economy's structural problems? Gergen doesn't say. But the people on CNN who listen to him come away thinking he's said something smart, whereas this blogger comes away thinking he doesn't really understand the nature of what he's saying.)

Scott Brown said "The independent voice of Massachusetts has spoken." Note, he said nothing at all about the "Republican voice". Why? Because there's is none.

In his acceptance speech, Senator-elect Brown never once referred to the Republican agenda, nor did he use the term "conservative" and that's not by accident.



Scott Brown's cocky, self-assured delivery is what's attractive about him and it has nothing to do with the GOP, and it has more to do with the generation he's part of: The Obama Generation.

It is for that reason President Obama can be more aggressive and yes, run Health Care Reform through Congress, full steam ahead.  Scott Brown is Obama's cattle-prod. His reminder that he serves at the will of the people and not the Democratic Party.

What Obama can use is essentially what will be Scott Brown's downfall: his cocky nature. It's going to rub a lot of people the wrong way and Brown will find himself alone out there if he keeps it up.  But it's that same nature that is a trademark of Obama's rise, so Obama's certainly interested in getting to know someone who is of like minds.

The best move is to give Senator-elect Scott Brown his chance. After all, he won. Moreover, what will happen is this: Senator Scott Brown will save President Barack Obama. Senator Brown will allow President Obama to be more populist, not centrist. There's a school of thought that perhaps President Obama was trapped by his own party - by Rep. Nancy Pelosi and Senator Harry Reid. Obama and Brown are cut from the same generational cloth and that will serve to bind them in a way few predicted.

The key here is basketball. Where problems were once solved in a smoke filled room, now they're settled on the basketball court. That "two-on-two" Senator Brown talked about playing with President Obama - that laughable line - is a foreshadowing of things to come.

The GOP has every reason to fear a new alliance between Obama and Brown, just as the old-line Democrats should be concerned as well. The real change is generational, not political.

Stay tuned.