Super Bowl Commercials: Doritos, Google win 2010 BrandBowl

The battle of Super Bowl commercials was played out online during Super Bowl XLIV. Doritos, Google, and Focus on the Family won the 2010 BrandBowl. But what's the 2010 BrandBowl?

The 2010 BrandBowl is an online competition between Super Bowl commercials from a Twitter perspective. Ad agency Mullen partnered with Social Media measuring company Radian 6, to produce the 2010 BrandBowl. Specifically, they describe it in this way:

BrandBowl was built to gauge public reaction to the brands advertising during the Super Bowl. By monitoring Twitter, we can measure people's opinions and rank the brands accordingly. The brand with the top "BrandBowl score" on Sunday night will be the winner of BrandBowl 2010, and can date the head cheerleader.

How BrandBowl Works

First we tally—using selected keywords—the total number of tweets about each brand.
Second, we look at the opinions stated in those tweets to calculate a "net sentiment" score. The purpose of this score is to measure whether the overall public reaction to a brand is positive or negative. The net sentiment score is derived by the formula:
(Positive tweets – Negative tweets) / Total brand tweets
Finally, to rank the brands, we calculate a BrandBowl score by evaluating the non-negative share of each brand relative to all brands:
(Positive tweets + Neutral tweets – Negative tweets) / Total tweets for all brands
Rolling over any brand will show all three of these figures—its BrandBowl score, its net sentiment score, and the total number of tweets about the brand. For the true ad nerds out there (it's okay, you're among friends) we also provide a link that will display even more in-depth details on any brand:
A spark line that shows the number of tweets over a timeline
A breakdown of the tweets about the brand, to show if the tweets were overwhelmingly positive, negative, or neutral
A word cloud of the most popular terms in tweets about the brand
It is important to note that we are measuring the response to brands. We are not measuring the response to any single ad.

Got that?

Doritoes' commercial won by simply having the most tweets about it (3042), both positive and negative. This is the most popular Doritoes' commercial of the four aired:



Which brand's commercial had the most positive tweets in the 2010 BrandBowl? That award went to McDonald's, Dr. Pepper and Universal, in that order. Here's McDonalds Super Bowl commercial featuring LeBron James and Dwight Howard:



The other Super Bowl commericial runners-up in the 2010 BrandBowl were Google and Focus on the Family. Here are those commercials:

Google (Impress a French Girl or "Parisian Love"):



Focus on The Family (Pam and Tim Tebow):



If you're wondering who lost the 2010 BrandBowl, it was Budweiser Select55 "Don't bring me down", which did so. Mullen's offering free creative services to Budweiser. Here's that Super Bowl commercial:



For the rest of the results, visit the Mullen and Radian 6 site for the 2010 BrandBowl.

Stay tuned.

Oakland News - Sweet Jimmie Ward dies - [Aimee Allison | OaklandSeen]

[Aimee Allison | OaklandSeen] For much of the time Sweet Jimmies was the heart of Oakland nightlife in the 90's, I would catch glimpses of nighttime boisterous dancing and singing at the spot through the grainy lens of Soul Beat TV. Now Soul Beat and Sweet Jimmies nightclub are a decade gone, and I find myself longing for that Oakland spirit. "Sweet Jimmie" Ward died Friday night at the age of 74 - a former longshorman who was one of hundreds of thousands who came from the South to work at the shipyards or on the Army base during World War II and stayed to raise families and start businesses and shape neighborhoods. Ward made Sweet Jimmies into the place to go - dressed to the nines - where old soul from Mississippi and Lousiana and Georgia was alive.

Those in Sweet Jimmie's generation brought small town manners and blues and political organizing and art. They created a legacy and culture in Oakland that defines us today. Now, Oakland's black population has plummeted under the weight of unemployment and police sweeps and shady mortgages. But you can still see the storefront of the old Sweet Jimmies at 577 18th Street in downtown Oakland. Many people don't know that for many years it was an important meeting place for African-American political and community organizations. It was a center of influence. And while many celebrate the remaking of culture and nightlife in the city, I am taking a moment to mourn what we lost. See, Sweet Jimmies wasn't just another nightclub, Jimmie Ward just another nightclub owner. He represented an era here in Oakland. And that era is over.

The public service for Jimmie Ward is this Thursday at Good Hope Church at 5717 Foothill Blvd. The event will begin with a quiet hour at 7 p.m. A public funeral will follow on Friday at noon in the same location.

Facebook can be used for identity theft, be careful

Facebook has become one of the largest, if not the largest, social networks in the World. It can bring people together to celebrate the Saints Super Bowl XLIV victory, or mourning the Colts loss, or to talk about Sarah Palin's awful use of hand-written notes for speeches. But with 350 million Facebook members, there's bound to be a crappy person or three hanging around. Some members are on Facebook just to steal your identity.

This video shows what happened when the people at Sophos Labs created a Facebook member who was a duck:



The Sophos Labs video makes sense but leaves out an important point: it's what you put in your Facebook profile, not so much who you friend. Using my profile "Zenophon Abraham" as an example, I have a lot of friends and many I do not know, but have shared business-related information, especially about events.

I use Facebook for networking; while I have information about me there, it's not my address or personal relationship status other than who my relative is (my half-sister Amanda). I don't have my instant message handle posted, I don't give details on where I am all the time, unlike some people.

And there's another strategy, too: saturation of self. My "self" - name with photo - is everywhere on the Internet because I am on so many blog and social media platforms; the idea is that so many people will see "me" that it's all but impossible for someone else to get away with saying they're me.

Me, Zennie Abraham , at the Leigh Steinberg Party 

I got the idea noticing how "out there" tech blogger Robert Scoble was - he's on a ton of networks and has thousands of contacts if not millions of them.

Identity theft is also successful when people don't know what you are supposed to look like. But, say, with Usher, it's harder to do.

Why do I mention Usher? Because there was a guy at the Leigh Steinberg Party who others claimed was Usher, including some friends of mine. I took one look at the guy and said "He's not Usher; Usher has a baby face. This guy looks like he's in his 40s." Moreover, he signed a napkin using the name "Usher". I didn't want to think the guy was impersonating Usher, but the the napkin autograph changed my mind.

But I digress. The point is, having a ready photo of Usher that we could call up on a Google Nexus Phone solved the problem. That guy, as I said, was not Usher.

Facebook is a great social network but you don't have to put everything about yourself there.

Peyton Manning didn't choke; Colts were outcoached

The New Orleans Saints beat the Indianapolis Colts 30 to 17 in Super Bowl XLIV, a game Colts QB Peyton Manning would like to have back. Down 24 to 17 with just under three minutes to go and driving, Manning threw a slant pass to Reggie Wayne, but Saints Defensive Back Tracy Porter stepped in front of Wayne, intercepted the pass and raced 74 yards to score the deciding touchdown.




Now, some are saying Colts OB Peyton Manning choked. Manning didn't choke so much as the Colts were outcoached.

The Saints, under Head Coach Sean Peyton, had a daring game plan that featured an onside kick to open the third quarter, a varied passing game, and three different defensive game plans. Still, with all of that, the Saints could have lost the Super Bowl. The difference was that the Colts didn't seem to be prepared for the Saints' momentum changing onside kick, and for some reason avoided blitzing even one linebacker or back and putting the pressure on its front four to do the job most of the time.

But to say Peyton Manning choked is to ask a legitimate question: why is it that Manning seems to force the ball when the Colts are behind. The answer is, in 2009 Manning didn't, except for Super Bowl XLIV. In today's game it seemed as if Manning was determined to carry the team on his shoulders to make up for the Colts' defense' difficulty in stopping the Saints offense.

Manning was making trying to make up for strategic and performance problems earlier in the game, and let the whole of the Colts problems get to him. It was obvious every time he expressed frustration coming off the field, and most of the time after a dropped pass.

Peyton Manning didn't choke. The Colts' loss was a team effort. But Peyton Manning will be tagged with the "Great, but..." label until he returns to the Super Bowl and wins. To do that he will need more seasoned receivers (which he will have) and a more varied pass offensive attack that moves Manning's launch points with rolls and sprints. Finally the Colts will have to be better prepared for whatever could be thrown at them. That's not as hard as it sounds, because there's only so much one can do on a football field.

Stay tuned.

Saints v. Colts - Saints are Super Bowl XLIV Champions

Saints v. Colts - Saints are Super Bowl XLIV Champions. The New Orleans Saints beat the Indianapolis Colts 30 to 17 in a Super Bowl game that turned on a common theme for the Saints in postseason: playing a near perfect offensive game, then holding on as the opponent made the mistakes to lose. In the NFC Championship Game, it was the Minnesota Vikings' six turnovers. In Super Bowl XLIV it was the Colts missed opportunities and errors.

Credit must be given to Saints' Head Coach Sean Payton, who once against created an offensive game plan designed to address the one strength of a defense. In this case, the Saints settled into a passing attack that had their receivers attack the hook and seam areas of the Colts defense and throw to the running backs out of the backfield to take advantage of the Colts linebackers.

Super Bowl MVP Drew Brees carried out the game plan masterfully. He was a near-perfect 32 of 39 for 288 yards, and two touchdowns.

But in most post-game evaluations it's easy to turn the analysis into what the winning team did right. In this case, the Colts did a lot correctly, but just did not take advantage of opportunities when they were given to them.

A number of normally-sure handed Colts receivers dropped passes, specifically Reggie Wayne and Pierre Garcon. And with his team behind 24 to 17 in the fourth quarter, Peyton Manning (31 of 45 for 333 yards, one touchdown and one interception) rushed his throws, and on a key 3rd and five with just under three minutes to go, and the Colts down 17 to 24, Manning threw for Reggie Wanye who was running an inside slant. But Wayne stopped and Saints defensive back Tracy Porter stepped in front of the pass and raced 74 yards to score.

That play was one observers would talk about for a long time. While Manning focused on Wayne, Colts receiver Austin Colley broke open on a seam route; he went unnoticed as he raced by the high safety on the opposite side of where the interception occurred.

Even with the interception, the Colts still had time to score another touchdown, recover an onside kick and perhaps score a miracle game tying touchdown again. But that was not to be, as the Colts' furious comeback drive stalled at the Saints' six yard line.

A team of destiny

This first Super Bowl win for New Orleans came at the right time for a city working to overcome the disaster of Hurricane Katrina and the exodus of much of its population to various places in America and around the World. Much of New Orleans was under water, and the Federal Government's efforts under George W. Bush were so terrible that "Brownie" became a poster child for government inefficiency in a crisis.

When Sean Peyon became the Saint's coach, it was the same year, 2006, that the renovated Louisiana Superdome reopened. The same stadium that served as a sanctuary for up to 30,000 people after Hurricane Katrina. Bringing home a World Championship became more of a mission than an athletic occupation.

I said to a friend that even though I'm a massive Colts fan, I would not be sorry to see New Orleans win Super Bowl XLIV. The city needed it, and really America wanted it. Now, the task of rebuilding New Orleans has new life.

Grammy Fashion! (a quick break from the SuperBowl...)

I break the Grammys fashion down a little bit. This is the start of a new segment that I am starting called Fashion Friday where I talk about the previous week in fashion, burgeoning trends, and who's been a hot mess. Pardon this Grammys Fashion post being late, I am celebrating the Superbowl right now, as I am sure all you're as well!

Here is the link that I refer to above where I conduct a VERY serious break down of the 2010 Grammys. 

Posted by Cat of SomeRedCat.tumblr.com

Live Super Bowl Preview show beginning at 3:30 Eastern time

By "Draftnik"

Live Super Bowl Preview show beginning at 3:30 Eastern time

Don’t forget about our 2 and a half hour live show today at 3:30!!! Great Football Talk for your Super Bowl and Prizes for trivia.

Listen at www.blogtalkradio.com/Football-Reporters