President Barack Obama's success can be attributed to many factors, but online video is one of the major ones. YouTube, which didn't exist in the last election cycle, 2004, had a profound impact on the communication of Obama's brand, and changed politics forever. Now, authenticity is prized over what are now called "flip-flopping messages" to different groups to get votes.
Thursday, November 06, 2008
YouTube and iReport - Online Video's Impact On The Election
President Barack Obama's success can be attributed to many factors, but online video is one of the major ones. YouTube, which didn't exist in the last election cycle, 2004, had a profound impact on the communication of Obama's brand, and changed politics forever. Now, authenticity is prized over what are now called "flip-flopping messages" to different groups to get votes.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment