More at Zennie62.com | Follow me on Twitter!
For the past three years I've been litterally pestering the NFL brass about "getting into the 21st Century" because they didn't have videos or use live streams or use social networks. The NFL's concern has long been the possibility of "losing control of its brand" which to me is a statement marketing people make that always goes unquestioned when it should be challenged. When its done, I find that the person making the statement really didn't think through what they meant and the fear is less than imagined if it was ever there at all.
As other large firms have, as they say, moved into the social network space, the NFL's started to see the light, first with videos on NFL.com, then a live stream of the NFL Draft that was done starting in 2008 (after I did it in 2007) and now Twitter.
The NFL started Tweeting with the last Super Bowl and "upped" its efforts with this Draft. NFL Commissioner Roger Goodell even has his own Twitter page. Here's the full list of his updates:
- passing the podium role to Ray Anderson, our football ops chief
- among the hilites of every draft is saluting our military. it is nice to hear applause for them #nfldraft
- josh said it was longtime coming. he wanted to be a Buc!
- cushing another player out of new jersey. good 2 c so many family/friends here
- i told crabtree that at least he gets to keep his same college colors
- eugene says it's unreal. just unreal
- aaron invited 12-yr boy w/ leukemia. i gave aaron card 2 give 2 Bryson
- Jason Smith wouldn't let me go. he was so happy and surprised to go.
- wished Matthew a long productive career and said u look good in blue
- are u ready for some draft picks? I'm ready to get started #nfldraft
- ok, here we go. great seeing so many fans outside #nfldraft
- headed up to Columbia to talk with some grad students. Looking forward to it.
- I'm looking forward to the Draft on Saturday
Now here's my take: I think it's great Commissioner Goodell's using Twitter, but he and the NFL can get far better use out of it. The Commissioner should use his Twitter page as a press release to get out information he wants to share without the usual media filter. It could be something as simple as making sure NFL Draft patrons visit NFL.com with a link or URL reference, which in turn drives traffic to that site. You get the idea. But the Commish just posts random things he's doing; by contrast Twitter for me is a device to get the Word out and send people to my daily updated blogs and Twitter.
It's not enough to be on Twitter, you have to have something to say too!
No comments:
Post a Comment