Friday, August 21, 2009

Billy Ray Cyrus defends Miley Cyrus' pole dance at Teen Choice Awards

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Last week, 16-year old singing sensation Miley Cyrus performed a song and dance number using a stripper pole at the Teen Choice Awards as she introduced her new single "Party in the USA."

I remarked that it was good, but well look, she's 16 and according to her Twitter page, still concerned about wearing her retainer, ok? Too young. Moreover her father Billy Ray Cyrus reportedly helped her create the performance!



The controversial production was the focus of much discussion and even outrage in some quarters. But according to US Magazine, Miley's father Billy Ray Cyrus defended his daughter's actions Thursday at the Hellman's/Facebook Feeding America event in New York City.

"You know what? I just think that Miley loves entertaining people, She loves singing, songwriting. I always tell her to love what you're doing and stay focused for the love of the art and not worry so much about opinions."

On the matter of opinions, the poll I ran asking what you thought of her dance presentation has drawn 1,763 votes with 38.84 percent preferring she had not used a pole and another 30.46 percent hating both the pole dance and Cyrus too.

What I find interesting is that people don't understand that even a negative online reaction is an endorsement of Cyrus in that it's additional content about Cyrus.

As I will present in a a future post, Miley Cyrus has a remarkable worldwide online search reach I've never seen before, reaching three continents. There's a marketing formula here that seems to tap into our basic primal instincts and generates buzz, traffic, ratings, and sales. ("Party In The USA" opened this week at number two in the Billboard Hot 100.)  In effect this approach actually uses society against itself.

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