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Ha! Color me "happy" to learn that Fox News' blowhard Glen Beck, whom I just referred to as part of the "Couch Potato" conservative sect plaguing America with their unique brand of homespun stupidity, is losing major advertisers in the wake of his "Obama is racist" rant and the end of last month on the July 28 episode of "Fox and Friends."
There, Beck said that President Barack Obama was a "racist" who had a "deep-seated hatred for white people or the white culture." It was that blast which costs Beck money according to TV Newser and the Huff Post today.
It's a sure sign that the conservatives' baseless attack on President Obama's not working and major image-sensitive companies don't want to be associated with it. Beck's, considered a major right-wing spokesperson, lost Geico Insurance, Proctor and Gamble, and Lexis-Nexus'owned Lawyers.com.
The drive to have companies run away from Beck was established by the organization ColorofChange.org which launched an online petition letter campaign focused on the distribution of this document:
To President/CEO & Board:
I want to alert you to the fact that Glenn Beck--whose show you sponsor on FOX--is using his platform to make outlandish accusations about the President and to advance baseless theories that prey on race-based fears.
He is claiming that President Obama is a "racist," that he has a "deep-seated hatred for white people," and that he is attempting to use our government to deliver "Obama-brand reparations." The claims are ludicrous, and the rhetoric is racially divisive and pollutes our public discourse.
I presume your company does not want to enable such rhetoric, nor have your products or services associated with the kind of views and tactics espoused by Beck. I urge you to immediately cease all advertising on the Glenn Beck Program on the FOX News Channel.
Sincerely,
[Your name]
Today, ColorofChange's James Rucker issued this press release on the Geiko news:
GEICO Car Insurance to Pull Advertisements Away from Glenn Beck Program
Insurance Company Joins Lawyers.com, Procter & Gamble, Progressive Insurance and SC Johnson in Distancing Themselves from FNC Anchor
OAKLAND, Calif.--Adding to a growing list of advertisers distancing themselves from controversial Fox News personality Glenn Beck, GEICO has pledged to re-direct their advertisements away from Beck's program on the Fox News Channel. The decision by GEICO comes on the heels of announcements made last week that LexisNexis-owned Lawyers.com, Procter & Gamble, Progressive Insurance and SC Johnson were distancing themselves from Beck after the news host called President Obama a "racist" who "has a deep-seated hatred for white people."
"On Tuesday, August 4, GEICO instructed its ad buying service to redistribute its inventory of rotational spots on FOX-TV to their other network programs, exclusive of the Glenn Beck program," said a spokesperson for GEICO Corporate Communications in an email to ColorOfChange.org. "As of August 4, GEICO no longer runs any paid advertising spots during Mr. Beck's program."
"We applaud GEICO and all of the other companies who have stepped forward to pull their ads from Glenn Beck," said James Rucker, executive director of ColorOfChange.org. "Beck's rhetoric is dangerous to the fabric of our democracy, and we are heartened that so many big companies feel the same way. We won't stop here -- we're going to continue our fight to see that as many of Beck's advertisers pull their support as possible."
Two weeks ago, ColorOfChange.org called on its 600,000-plus members to sign a petition urging companies who advertise on Glenn Beck to cut off their advertising support of his work. More than 75,000 members responded to the call by signing a petition directed at advertisers.
Last week, ColorOfChange.org received confirmation from LexisNexis that they pulled their ads from Beck and have no plans to advertise on the program in the future. Procter & Gamble, Progressive Insurance and SC Johnson called the Beck advertising placements an error that they would correct.
The ColorOfChange.org email urged members to go visit http://www.colorofchange.org/beck/, where they could send letters to executives of target companies. With more than 600,000 members, ColorOfChange.org is the largest African-American online political organization in the country.
According to TV Newser, Fox reports that the companies who jumped ship were moved to other Fox programs but that was before the Geico news and ColorofChange is not finished with its work.
Stay tuned here for more on this amazing effort.
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