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The Twitter natives are restless over the Miley Cyrus issue, where the teen pop star appeared on the Teen Choice Awards Monday and sang and danced to a stripper poll. I gave my take on her "performance" and wondered just how far she would go in promoting the sexual side of herself here:
But on Twitter, Cyrus' controversial dance has been the focus of a "hashtag war" pitting #WeLoveMylieCyrus against #WeHateMylieCyrus factions. What do they write? Here's a taste:
MoNiCa_90 @mileycyrus #WeLoveYouMiley #WeLoveYouMiley #WeLoveYouMiley #WeLoveYouMiley #WeLoveYouMiley #WeLoveYouMiley #WeLoveYouMiley #WeLoveYouMiley less than 20 seconds ago from web
But since the hastag doesn't go to Mylie's Twitter profile it's not directly benefiting her follower count, but indirectly?
Yes. Now, the #WeLoveYouMiley warriors are winning big time, as the #WeHateMylieCyrus hashtag is not within the top trends on Twitter as of this writing, yet the "love" one is.
Meanwhile what's Mylie doing? Well...
Drinkin' a pink lemonade listening to its 5 o'clock somewhere :) http://mypict.me/k3FW
While this may seem meaningless, it's not, and only a fool would ignore it. Marketers should pay attention to how the actions of one person communicated on television are amplified online to the ultimate benefit of that person, in this case, Miley Cyrus. There's a formula at work here that's repeated again and again and it does involve sex. How far this approach will go is anyone's guess, but I can say this: it's now all too mainstream.
Perhaps this is preparation for her transition from child star to sex-symbol status, just as the ex-Mouseketeers, Brittany Spears, Christina Aguilera, Justin Timberlake, and J.C. Chasez (okay, well not J.C. haha)...? In Lil' Wayne's new single "I wish I could F*&k all the Girls in the World", he tells Miley to holler at him in about three years,
ReplyDeleteIn any case, I'm really enjoying your stuff! thought provoking, hilarious, concise. Staying tuned for more.