Friday, March 12, 2010

What do you get out of SXSW other than Mark Cuban?

Related searches: Mark Cuban, SXSW, tech conference, austin, texas, sxsw panel



SXSW is the giant music, film, and "interactive" conference going on now in Austin, Texas. This blogger is not there, and has a question: What do you get out of SXSW?

In general, the high tech conferences all sport the same format and are becoming just one, big, plain bore. Pick the event, the format is the same: some panel or person talking to an audience, as of that person is the lone expert on a something. And at Web 2.0, they're all placed on a pedestal. The main problem with these sleep-fests is that someone in the audience at times has a better grasp of what the presenter's talking about than the presenter does.

Is this what Mark Cuban gets out of SXSW?
At SXSW, regardless of the session, the "panel / audience" format's the same. Instead of the "Mark Cuban is God at the stage" approach, why not something that involves the people in the room? SWSX-goers could be asked to bring their laptops and go to a specific webpage to do something, to feedback. How about taking it a step beyond that and asking them to post their video comments and questions on a page for display to the group?

Note that the idea is open-ended. You can pour any subject into it and create an "interaction forum" that is more rewarding than sitting on your butt listening to someone drone on and on, or for that matter, watching Mark Cuban get into a snarky argument with Aver Ronen at SXSW.

Why do you go, or don't go, to SXSW. Take the poll:

More surveys on pollsb.com

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