Dear MyBlogLog Customer,
You have been identified as a customer of Yahoo! MyBlogLog. We will officially discontinue Yahoo! MyBlogLog effective May 24, 2011. Your agreement with Yahoo!, to the extent that it applies to the Yahoo! MyBlogLog, will terminate on May 24, 2011.
After May 24, 2011 your credit card will no longer be charged for premium services on MyBlogLog. We will refund you the unused portion of your subscription, if any. The refund will appear as a credit via the billing method we have on file for you. To make sure that your billing information is correct and up to date, visit https://billing.yahoo.com.
Questions?
If you have questions about these changes, please visit the Yahoo! MyBlogLog help pages.
We thank you for being a customer on Yahoo! MyBlogLog.
Sincerely,
The Yahoo! My BlogLog Team
Yep. Come May, it's toast.
Yahoo acquired MyBlogLog, the blog list social network system, in 2007 for $10 million. Acquiring it was reportedly the idea of Bradley Horowitz, who was a Yahoo exec in charge of strategy. But then, Horowitz smartly bolted Yahoo for Google, where he's over Blogger.com, Google Buzz, and other product initiatives.
But Yahoo killing My BlogLog is just plainly a dumb idea. In the Internet space, real estate is king. My BlogLog offered Yahoo a way to partner with blogs and share Yahoo-produced content. Well, all that's over now, it seems.
I have always liked MyBlogLog's concept of linking blogs and readers. It was ahead of its time, and Yahoo buying it was a smart play in 2007. The trouble is Yahoo never built off of it. Yahoo just owned it. Now, it's getting rid of it.
I'm just waiting to see what Yahoo's next error's going to be.
Stay tuned.
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