Hey. There's a party going on at 1231 Whatever Place, otherwise known as The Caveman's Crib, so we're headed over to check it out. Once inside the crib -- and the website -- one has a choice of TV or radio or computer.
What's this?
It's a cool if rather annoying vehicle for you to keep thinking about Cavemen and thus GEICO -- you know. So easy a Caveman could do it? Personally, the commercials were not only annoying, they seem to poke fun at the real-life calls by people of color for better treatment and representation on television, and thus my main issue with this ad campaign.
I think it's stupid and at a level even a Caveman could not reach.
Ok. That aside, the online media efforts a good example of what's possible. This is great branding. You do remember the Cavemen and really can get lost in the site. Nice. It also shows how online marketing can help build a brand and its exposure online.
More on this innovative use and wedding of online and offline marketing.
