Report: Small online news sites more proven than large ones » VentureBeat

Report: Small online news sites more proven than large ones » VentureBeat: “The report uses long tail economics to show how small sites can do well by achieving greater distribution among a niche readership. Because operating costs are so low, these sites can still manage to be successful despite lower rates of advertising revenue. The report describes the revenue model for independent blogs and news sites and it offers, as an example, a news site with 1 million unique visitors a month which generates $1.5 million in annual revenues assuming a $2 CPM (cost per thousand user impressions) rate.”