World Cup 2010: Spain v. Netherlands at The Republic, San Francisco

The World Cup 2010 is history. Spain has beaten the Netherlands. And all we have are memories. What's cool about online video and video-blogging is the ability to capture special moments from the point of view of the vlogger.

The Republic, San Francisco

In this case, those videos from this space were created just walking down the street in Oakland's Adams Point District, at Era Art and Design Bar for the USA's dramatic win against Algeria, and for the sad loss to Ghana, and today at The Republic Bar and Grill at Scott and Lombard in San Francisco's Marina District.

The Republic visit happened because my friend Brian Zahn's a bartender there (as well as at Kel's Irish Bar, also in San Francisco), and also a Facebook friend. He sent a message extending an invitation to watch the Spain v. Netherlands World Cup Final match there.

The temptation to get up and go from Oakland to San Francisco and not via car (since a bar was the destination) was countered by the desire to either go to church or sleep. But when a friend sends a note, it's a good idea to respond in kind: The Republic was the destination.

The Republic was surprisingly crowded, meaning I totally misread just how popular 2010 World Cup Soccer matches still were even as the USA was eliminated by Ghana. The Republic was literally overflowing with patrons, spilling outside to the sidewalk - it was standing-room-only full of people expecting a great match. What they got was boring. So much so, that the conversation turned to such things as the flowers on a woman's flip-flops, and the style of cupcakes someone purchased.

If Soccer is to have any chance of being truly competitive with pro football for the American sports fans ticket-buying dollar, it can't have matches like the one between Spain and The Netherlands. The main problem is that it's just plain slow and then, suddenly, it's over. And it seems that the crowd is teased with almost goals after almost goals.

All of this is just fine for World Cup Soccer, but for a regular league game with far less television exposure and cultural impact, it's a guarantee of failure. Americans want to be rewarded with scoring and endings. For whatever reason, that's the way the USA is.

The most logical scenario is World Cup Soccer itself gets bigger and bigger, but fails to carry American soccer up with it. Meanwhile, the NFL's hold on American Culture remains for at least another three decades. The wild card is international expansion for the NFL: how far can it extend pro football around the World is anyone's guess.

Meanwhile, what we had was an incredible surge in popularity of soccer in the USA. The fact the World is competing on stage where there's a final winner and in the age of ESPN, YouTube Twitter, and Yahoo, (the most trafficked site for World Cup Soccer according to Yahoo!'s Cara Varni, who I watched the match with) melded the World like no cultural event has before. The energy at The Republic in San Francisco was tremendous today. The only way it would have been better is if the USA were in and won the final.

I'm ready for World Cup 2014 already!